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Digital Marketing Manager
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Escrow.com, a global payments system with over US$5 billion in transactions secured, is part of twelve-time Webby award-winning Freelancer Limited, the ASX-listed conglomerate that owns Freightlancer, Warrior Forum, and Freelancer.com - the largest freelancer marketplace in the world with 50 million users.

You will be part of a world class team dedicated to change lives and bring trust to online transactions. We have an amazing culture that anyone would want to be part of. We encourage positivity, open feedback, and doing whatever it takes to help our team and make our customers successful.

As our first Digital Marketing Manager, you’ll have the opportunity to spearhead our marketing efforts & strategy to create awareness around Escrow.com and generate inbound opportunities for our Sales team. You will structure & execute consumer and B2B marketing campaigns, lead content marketing & content creation efforts, and find creative ways to bring more clients to Escrow.com.

Main Responsibilities

  • Develop and execute optimization and personalization programs for Escrow.com’s main website assets. Identify poorly performing pages and develop ideas to boost performance and conversion rate.
  • Create, launch, and report on multi-channel marketing campaigns to create brand awareness and attract consumer or business clients. Including but not limited to: email marketing, digital marketing, content marketing, and social media campaigns.
  • Identify required content and lead marketing content creation - white papers, blog posts, landing pages, social media posts, and designs to use in marketing efforts.
  • Manage performance-based paid social, search, display and web optimization (A/B Testing, personalization, lead generation, web analytics).
  • Coordinate with Sales, Product, and the PR teams to execute timely & effective campaigns that drive traffic and leads to Escrow.com
  • Take full ownership and accountability for marketing growth and engagement metrics. You will own inbound lead generation, brand awareness and brand perception.

If you are excited by the opportunity to lead our marketing efforts to bring back trust to online transactions, gain momentum, deliver results, and grow exponentially, then we would love to hear from you!

Role summary

Location: Sydney

Apply by: As soon as possible