ReadyTech
Acquisition Marketing Lead
Making a meaningful difference with mission critical software that empowers communities to thrive
Marketing
Full-time
Office | Sydney, Australia
Visa sponsorship · No
Mid Level · A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.
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Why ReadyTech
ReadyTech (ASX listed, RDY), exists to help communities thrive. From education and workforce management to local communities, government, justice systems and beyond, we create awesome technology that helps our customers navigate complexity, while also delivering meaningful outcomes. Our Workforce Solutions product suite provides a range of powerful cloud payroll and workforce management solutions for businesses in Australia & New Zealand. Whether you prefer to do it yourself in-house or require us to manage it for you, ReadyTech has a tailored payroll and HR solution for your business.
About the role
We’re looking for an Acquisition Marketing Lead to join our Sydney-based Marketing & CX team! The Acquisition Marketing Lead role exists to increase overall market share, and share of wallet for existing customers and to optimise our marketing automation and operations processes. This is achieved through various top-of-funnel campaigns and activities for acquisition, growth and account-based marketing. Reporting to the Head of Marketing, CX & Corporate Communications, this is an exciting role for an energetic and results-driven marketer that will provide the right candidate with an opportunity to be part of an amazing transformation. This is a great opportunity for a Campaign Manager or Lead Gen Specialist looking for your next step.
What you'll be responsible for
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Market and User Research
Plan, execute and analyze market and user research activities from various sources, and identify patterns and trends to make design recommendations
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Customer Journey Insight Development
Understand a brand’s customers and their journey throughout touch points and processes, to drive strategy for positive customer experience
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Market and Customer Research
Conducts research into relevant trends, industries, markets and customers to develop informed sales strategies
Skills you'll need
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Collaboration
Works with others by being open, clear in communication and listening to achieve goals
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Creativity
Generates multiple innovative/new/novel ideas to solve a problem
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Critical thinking
Identifies and synthesizes patterns and trends amongst various sources of information to reach a meaningful conclusion, perspective or insight
Meet the team
The Marketing Team plans, executes and optimises the campaign activity across digital marketing channels including advertising. They're responsible for analysing campaign data, reporting on key metrics, providing insights and identifying opportunities for ongoing optimisations