Commonwealth Bank
Marketing Manager, Business Marketing
Empowering our people and the communities in which we work and making sustainable, transparent and balanced business decisions.
Marketing
Full-time
Office | Sydney, Australia
Visa sponsorship · No
Mid Level · A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.
·
Why Commonwealth Bank
We really love working here, and we think you will too. Diversity, flexibility and innovation are just some of the reasons why our people come to work every day. Our team includes around 45,000 people from all walks of life, with different goals, experiences, and perspectives. At CommBank we’ll encourage and support you to be yourself. This is a place where you can feel confident expressing who you really are; where you belong because of your uniqueness. Don’t believe us? Hear what our people have to say about #CommBankLife on Instagram, LinkedIn and Twitter.
About the role
Through an intimate understanding of our business customers, in collaboration with our stakeholders and leveraging our agency partners, we deliver world class marketing initiatives that increase the vibrancy of the CBA brand, be the brand of choice, drive demand centric marketing campaigns, convert prospects to loyal customers; and drive engagement with customers through innovation. This role, Marketing Manager Business Marketing, is responsible for leading marketing programs that support Product Marketing and Business segments. This role is for someone passionate about B2B marketing.
What you'll be responsible for
- 💬
Market and User Research
Plan, execute and analyze market and user research activities from various sources, and identify patterns and trends to make design recommendations
- 💡
Customer Journey Insight Development
Understand a brand’s customers and their journey throughout touch points and processes, to drive strategy for positive customer experience
- 🧐
Market and Customer Research
Conducts research into relevant trends, industries, markets and customers to develop informed sales strategies
Skills you'll need
- 👥
Collaboration
Works with others by being open, clear in communication and listening to achieve goals
- 🧩
Creativity
Generates multiple innovative/new/novel ideas to solve a problem
- 💭
Critical thinking
Identifies and synthesizes patterns and trends amongst various sources of information to reach a meaningful conclusion, perspective or insight
Meet the team
Marketing and Corporate Affairs (MCA) is responsible for delivering an integrated and consistent approach to the Group’s marketing, brand, external and internal affairs, communications and sustainability.
Marketing & Corporate Affairs Services sits with MCA and is comprised of Media, Technology and Operations. You will sit within the Media & AdTech team which consists of micro teams that include paid search, digital media and adtech.
This role reports into the Chapter Lead, Media & AdTech.
You will also work closely with numerous teams across Marketing, Creative, Digital, Risk and Chief Data and Analytics Office.