We’re looking for people who want to do great things, make an impact, and aren’t afraid to roll their sleeves up and get stuck in.  

What you'll do:

STRATEGY & PROJECT MANAGEMENT

• Create custom and compelling digital strategies in partnership with the team, working to implement digital marketing and content/communication plans that foster loyalty and advocacy among existing fans while also attracting new audiences across various touchpoints in the online ecosystem.
• Leverage data to create tailored campaign strategies for artists' key platforms, ensuring engaging and consistent online communications for an 'always on' audience experience.
• Collaborate with artists, managers, marketing & wider digital team members & external agencies to bring your ideas to life.
• Monitor changes in the market, with an emphasis on the industry, competitors and campaigns. Identify emerging trends and social media patters and educate the wider team on how to infuse them into artist campaigns.
• Ensure timely delivery of all digital aspects of a marketing campaign in line with core project and approval route milestones, within budget.

DIGITAL MARKETING

• Work independently and in partnership with in-house planner, to create holistic media plans across platforms, adhering to project budgets.
• Deliver market-leading and creative campaigns from concept to execution across all areas of business to continually meet strategic goals.
• Partner with internal teams to pitch & execute digital partner opportunities for artists.
• Steer the planning and execution of influencer marketing opportunities (both organic and paid).
• Drive digital and new technology innovation to position artists and Sony Music Australia as industry leaders.

CONTENT DEVELOPMENT

• Work alongside core teams to provide all relevant assets and data for social growth. Including constant evaluation of social strategy; including a keen focus on short-form video content ie. TikTok / Reels / Shorts. (in-line with overall strategy).
• Work with Creative teams to direct an artist’s social assets for optimum performance (eg. engagement).

COMMUNITY/AUDIENCE DEVELOPMENT

• Work alongside agencies, CRM to grow & engage Domestic and International audiences. – ensuring subscriber growth & engagement targets are set and plans in place.
• Engage in Owned Platforms to establish and optimise artist owned properties.
• Work with internal Data analyst to generate regular reports and insight to interpret overall campaign performance to ensure KPIs are met & new opportunities are targeted.

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Who you are:

• You are a highly motivated, curious thinker with an active interest and passion for digital marketing, who thrives in an ever-changing environment.
• We are looking for someone who is completely immersed in internet culture and aware of current TikTok, meme and other trends and also emerging platforms and technology.
• You are a collaborative team player who can work with the wider team to deliver on shared business and campaign goals.
• You are a confident communicator who can work with people at all levels and can negotiate and influence internal and external contacts.
• You are a committed project manager who can organise a varied and full workload, prioritise, work under pressure and problem solve to see an idea through to completion.
• You can use research and data to inform digital strategy and understand results whilst also taking a creative approach to idea generation & innovation.
• You understand the Australian recorded music market and its use of social content, creator marketing and viral trends to amplify records successfully and impacting significantly on streaming platforms.
• You will have a passion for the Sony Music’s roster and show enthusiasm for both international and domestic artists.

 

What we give you:

• You join a vibrant global community with the opportunity to channel your passion every day
• A fun and energetic office, based 15 mins walk from the city - designed for you, empowering you to bring your best
• Flexible/Hybrid working (in-office & from home), with our offices always open to you balancing flexibility and connection.
• Investment in your professional growth and development enabling you to thrive in our vibrant community
• The space to accelerate progress, positively disrupt and create what happens next
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
• We provide an excellent range of benefits:
  • Company paid Private Health Insurance and Income protection/TPD cover through superannuation.
  • Generous Sony discounts across the Sony Group of families.
  • Parental leave benefits, inclusive and supportive to all parents and carers throughout their parenting and caring journey including up to 18 weeks paid time off.
  • Additional benefits to support caring responsibilities thereafter, including emergency back-up child care options.
  • Virtual and In-office wellness benefits including fitness boot camp.
  • Partnership with Unmind to support your mindfulness and wellbeing.
  • LinkedIn Learning membership for all team members.
  • Novated car leasing options.
  • Employee Assistance Program for all team members and family.