Who Gives A Crap
Copywriter, Performance
We started Who Gives A Crap when we learnt that 2.4 billion people don't have access to a toilet (now 2 billion – yay for progress!)
Marketing
Full-time
Office | Melbourne, VIC, Australia
Visa sponsorship · No
Mid Level · A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.
·
Why Who Gives A Crap
We make eco-friendly products and donate 50% of our profits to help build toilets for the billions of people who lack proper access. So far, we've contributed over $10 million AUD (roughly $7.4 million USD) to fund water and sanitation projects around the globe. Basically, we're really good at doing good.
With hubs in Australia, the Philippines, China, the US, UK and Europe, our ambitious team of 170+ work tirelessly to make the biggest possible impact for people and the planet. Over the next couple of years, we're working to increase our annual donation tenfold and we won't rest until everyone in the world has access to clean water and sanitation services.
As a certified B Corp™, we work to make a difference every day while maintaining the highest standards of social and environmental impact.
About the role
A bit about the role
We’re a purpose-driven brand with big goals. We don’t just want to succeed—we want to make the world a better place while we do it. But here’s the challenge: we need someone who can craft compelling content that not only drives performance and boosts conversions but also stays true to our brand and humanity. It’s a true writer’s challenge—and we need you to help us hit it out of the park. If you’re a **Performance Copywriter **who believes in the power of words to create both impact AND results, then we want you to join our team!
Reporting to the Senior Copywriter, you’ll collaborate closely with our creative team to create paid video campaigns, SEO-focussed blog posts, and search-optimised Meta content that fuels both our growth and our social impact. From concepting and scripting videos with our talented video team to crafting copy that aligns with our brand and performance objectives, your words will help drive both visibility and results. Plus, your SEO-driven blog posts will help boost rankings and extend our reach.
This role is based in our Australian hub, with early morning starts to collaborate with our US team. If you thrive in a flexible, fast-paced environment and enjoy working across time zones, this is the perfect opportunity to make a real impact from day one.
If you worked here this past month here are some things you might have been involved in
- Worked closely with the video team to develop a fresh concept and script for our Meta videos, featuring a playful showdown between our co-founders as they debate their favourite WGAC product, which is optimised for conversion and driving engagement.
- Crafted a cheeky blog post that reveals what it means if you scrunch or fold your toilet paper, designed to grab attention and spark conversation.
- Brainstormed ways we can make our impact messaging more resonant and sticky
- Worked with the Digital Product team on elevating our site experience with A/B testing
- Written a direct mail insert to encourage people to share our brand with friends
- Joined our monthly Creative Pin Ups and helped celebrate the team’s work
- Ideated and shared inspiration in the monthly Copy team meeting
- Joined one of our Creative Team squads to help contribute to the culture of the team
What you'll be responsible for
- 🎯
Strategy and Planning Development
Plan and execute the content marketing strategy that aligns with Marketing and organisational goals
- ✏️
Copywriting and Content Creation
Write compelling content in line with the brand’s voice to achieve key goals, including awareness, ranking, and conversion
- 🕵🏼
Research and Insight Development
Develop deep market and customer insights to guide strategy and activities
Skills you'll need
- 🧩
Creativity
Generates multiple innovative/new/novel ideas to solve a problem
- ✍🏼
Written communication
Writes in a clear and structured format to convey information and ideas effectively to a target audience
- 🔍
Attention to detail
Accurately identifies and rectifies discrepancies or errors that exists in information and deliverables
Meet the team
