Stockland
Marketing Specialist - Product
Together, we create the future
Marketing
Full-time
Office | Sydney, NSW, Australia
Visa sponsorship · No
Mid Level · A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.
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Why Stockland
Stockland (ASX:SGP) is one of the largest diversified real estate groups in Australia with $14.8 billion of real estate assets. We own, manage and develop retail town centres, workplace and logistics assets, residential and retirement living communities.
Our vision is to be a great Australian real estate company that makes a valuable contribution to our communities and our country. Since 1952 we have been shaping places that enable a better way to live every day.
We are committed leaders in sustainability and believe we have both the opportunity and responsibility to create the right balance of social, environmental and commercial conditions for our community, customers and investors now and in the future.
About the role
This is a great role for someone who enjoys diving into detail, can confidently manage core marketing processes, and wants to play a key part in shaping how our development products are positioned in the market. While there is consistency in some of the work, there’s plenty of opportunity to take ownership, improve systems, and contribute to larger state and national campaigns. About the role
- Develop and execute marketing strategies that support sales and enquiry momentum for our residential products to ensure state and project objectives are achieved against targets
- Support the delivery of product marketing activity including national and local campaigns, digital content, product releases and builder partner promotions
- Collaborate closely with Development Marketing Specialists to ensure alignment between place and product messaging
- Manage, maintain and source product content across key digital channels including stockland.com.au project websites, REA, Domain, Openlot and more
- Build strong relationships with builder partners and internal stakeholders in Sales, Development and Marketing teams
- Analyse product data and market trends to guide future product improvements and marketing strategies
- Play a key role in optimising our marketing processes and evolving how we take product to market
About you
- Appropriate tertiary qualification
- Relevant experience in a marketing or product role
- Property industry background with another developer, home builder or similar
- Experience in developing and executing successful marketing campaigns, including marketing planning, communication and implementation
- Strong understanding of digital marketing tools and techniques
- Ability to manage multiple stakeholders, projects and meet deadlines in a fast-paced environment
- Comfortable working in a fast-paced environment with multiple projects and stakeholders
- Confident communicator with the ability to translate insights into action
- A collaborative team player who takes initiative, demonstrates autonomy and is excited to contribute to a shared vision
What you'll be responsible for
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Refining and Optimising Approaches
Measure KPIs and collect feedback from existing and prospective customers, in order to refine messaging or optimize product
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Content Creation
Develop and distribute content that supports key business or marketing goals
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Positioning and Messaging Development
Develop the value positioning of a product and craft compelling messages that convey this positioning across marketing channels
Skills you'll need
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Collaboration
Works with others by being open, clear in communication and listening to achieve goals
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Creativity
Generates multiple innovative/new/novel ideas to solve a problem
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Attention to detail
Accurately identifies and rectifies discrepancies or errors that exists in information and deliverables
Meet the team
