Diageo
Brand Manager
Diageo is the proud producer of premium drinks enjoyed by millions of people around the world
Marketing
Full-time
Office | Sydney, NSW, Australia
Visa sponsorship · No
Mid Level · A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.
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Why Diageo
We have become the industry leader by putting consumers at the heart of our business and by understanding what it means to celebrate life. We create value with and for our customers, and our ambition is to be one of the best performing, most trusted and respected consumer products companies in the world.
About the role
What about the role? This isn’t the opportunity you want to walk past. This is a Brand Marketers dream! As the Brand Manager for Whisk(e)y, reporting directly to the Marketing Manager, you will lead a truly unique role growing a truly iconic global brand, with a significant amount of local autonomy across strategy, communications and NPD. As Brand Manager of Johnnie Walker you will be focussed on building a share winning and recruitment-based strategy to grow this brand in the highly competitive alcoholic beverages category. Ready to step change your career? Walk this way.
Where will you grow in this role?
- Creating a new wave of growth at a time of strategic brand transformation in a highly competitive and dynamic Whiskey category.
- Supporting a complex portfolio that spans a broad spectrum of segments and price tiers.
- Leading the implementation of media, earned and experiential activity for the brand.
- Developing great relationships with insights, customer marketing, innovation, commercial and our agency partners to influence them to deliver to our needs.
- Passionately lead the brand agenda within Diageo to ensure in-year commercial delivery as well as long term brand equity growth.
What will you bring to the table?
- Industry Experience - relevant experience including 3+ years in CPG Brand Marketing
- Curious about consumers and what drives them, and can unlock insights to change consumer relationships with brands
- Proven experience inspiring and collaborating with agency partners to deliver breakthrough communications thinking. Thinks outside existing paradigms and nurtures big ideas.
- Builds strong cross-functional relationships.
What you'll be responsible for
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Brand Activation
Bring a brand to life through digital and physical experiences, to achieve marketing and business goals
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Project Coordination
Coordinate people and processes to ensure the effective and timely running of a project
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Stakeholder Engagement
Partner with stakeholders to understand specifications, business requirements, and communicate insights
Skills you'll need
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Prioritization
Compares and ranks the relative importance &/or urgency of different tasks to identify the best order of actions
- ✍🏼
Written communication
Writes in a clear and structured format to convey information and ideas effectively to a target audience
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Attention to detail
Accurately identifies and rectifies discrepancies or errors that exists in information and deliverables
Meet the team
