Mamamia
Social Media Producer
To make the world a better place for women and girls
Marketing
Full-time
Office | Sydney, NSW, Australia
Visa sponsorship · No
Mid Level · A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.
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Why Mamamia
Mamamia is Australia’s #1 women’s media brand.
Founded in 2007 and still independent today, Mamamia's quality of engagement with well over 7 million Australian women of all generations is second to none, making it a first choice for marketers.
Mamamia's content spans the website, over 50 podcasts (the world's largest women's podcast network), social media, newsletters, member panels, Live events and online courses.
Ever-evolving to meet women's content needs, Mamamia's purpose hasn't changed since Mia and Jason founded it: to make the world a better place for women and girls.
About the role
About the role As a Social Producer at Mamamia, you'll be at the heart of our content creation engine, crafting engaging social media content that resonates with millions of women. This dynamic role puts you in charge of your own vertical across Instagram, TikTok, Facebook groups, and podcast socials, allowing you to shape conversations and connect with our community in meaningful ways. You'll have the creative freedom to pitch innovative ideas, produce captivating reels, and bring the distinctive Mamamia voice to life across platforms. If you're passionate about creating content that entertains while making a difference in women's lives, this role offers the perfect blend of creativity, purpose, and impact.
Here's some of the stuff you can expect to be doing if you join us:
- Film, edit and distribute engaging podcast social content across multiple platforms
- Create captivating reels optimized for Instagram and TikTok using trending music and techniques
- Pitch socially-led content series and ideas at daily editorial meetings
- Manage content calendars to ensure consistent posting that maximizes engagement
- Develop, write and execute original entertainment stories across site and social
- Own the Mamamia Entertainment EDM, writing introductions and curating content
- Edit and commission quality content from internal and external writers
- Stay ahead of industry trends and incorporate innovative ideas into content strategies
Now, a bit about you
- You have 2-3 years' experience in a similar social media content creator role
- You understand how to create compelling content including short-form video for Instagram and TikTok
- You possess intermediate to advanced video editing capabilities (Adobe Premiere, Capcut, etc.)
- You're highly organized with the ability to manage competing deadlines and priorities
- You have strong communication skills and excellent attention to detail
- You're passionate about podcasts, digital trends, digital media and emerging technologies
- Experience using Hootsuite would be a fantastic bonus
What you'll be responsible for
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Social Media Content Creation
Create visual and written content that is optimized for social media channels to achieve specific goals
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Strategy and Plan Formulation
Align content and campaigns with broader marketing and organizational goals
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Research and Insight Development
Develop deep market and customer insights to guide strategy and activities
Skills you'll need
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Collaboration
Works with others by being open, clear in communication and listening to achieve goals
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Creativity
Generates multiple innovative/new/novel ideas to solve a problem
- ✍🏼
Written communication
Writes in a clear and structured format to convey information and ideas effectively to a target audience
Meet the team
We're fast-paced and innovative, and democratic when it comes to strategies and ideas. We're small enough that you can create real and tangible change, and have your voice heard, and large enough that we can support your ideas with experienced, industry-leading teams, and deliver them to an audience of millions of women every month.