Willow
Marketing Manager
Willow empowers asset owners and operators to make proactive, data-led decisions in real time
Marketing
Full-time
Office | Sydney, NSW, Australia
Visa sponsorship · No
Mid Level · A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.
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Why Willow
Founded in 2017, Willow is a global technology start-up. The WillowTwin™ is a disruptive IoT/Data SaaS that unlocks the true potential of smart buildings and infrastructure. We are writing a new chapter in human history, with unprecedented resource optimisation and management empowered by data. For the second year in a row (2020 & 2021), Willow has been ranked in Linked In's Australian "Top 25 Start-ups". You will be joining a team of performance-driven individuals, backed by the most advanced technology the built world has ever seen. We are chartering a new course, Digital First, the Willow Way. Our 'Willow World' is fast-paced, nurturing and collaborative.
About the role
You will be joining a team of performance-driven Willowers, backed by the most advanced technology the built world has ever seen.
We’re seeking a talented and experienced Senior Marketing & PR Manager to execute our marketing and communication initiatives across key channels. This role is perfect for someone who brings a strategic yet hands-on approach to social media, and a passion for shaping how our brand shows up across digital and physical touchpoints.
You'll work on a variety of marketing functions—from content creation and PR to event support, customer engagement, and contractor management. If you're a creative communicator with a track record in B2B marketing and a love for storytelling, we’d love to hear from you.
What You'll Do
- Develop and execute marketing and PR strategies to support business goals and grow brand visibility.
- Write, edit, and review content across all channels—LinkedIn, blog, website, pitch decks, press releases, and customer materials.
- Manage our social media presence, particularly LinkedIn, ensuring content is engaging, consistent, and aligned to business priorities.
- Oversee the maintenance and continuous improvement of the website, including updates to content, layout, and performance in collaboration with external vendors.
- Partner with sales, product, and leadership teams to create and maintain compelling marketing collateral and pitch decks.
- Collaborate with internal stakeholders and manage external contractors (e.g., designers, web developers, PR consultants) to deliver quality outcomes on time.
- Support and help coordinate key marketing functions and events, including webinars, trade shows, and customer experiences.
- Lead customer marketing initiatives, creating case studies, coordinating testimonials, and developing campaigns to strengthen engagement.
- Track marketing performance metrics and present insights to inform strategy.
What We're Looking For
- 5+ years of marketing and PR experience, ideally in a B2B technology or SaaS environment.
- Strong copywriting and editing skills, with the ability to simplify complex ideas into clear, compelling messaging.
- Experience managing and growing a professional LinkedIn presence and other relevant digital platforms.
- Familiarity with website CMS tools and marketing design platforms (e.g., Canva, Figma).
- Demonstrated ability to manage external contractors and creative vendors to deliver projects.
- Strong project management skills with attention to detail and ability to juggle multiple priorities.
- A collaborative, proactive, and adaptable mindset, excited by a dynamic and fast-paced scale-up environment.
What you'll be responsible for
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Campaigns and Projects
Develop and execute campaigns and projects, including co-branding, events, and lead-sharing
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Strategy and Planning Development
Plan and execute the content marketing strategy that aligns with Marketing and organisational goals
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Multi-Channel Strategy
Execute marketing strategy by using relevant marketing channels
Skills you'll need
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Creativity
Generates multiple innovative/new/novel ideas to solve a problem
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Flexibility
Copes with changes and ambiguity in varying circumstances and can adapt behaviour effectively
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Numerical problem solving
Works with numerical information and performs mathematical calculations to solve problems