Willow

Marketing Associate

Willow empowers asset owners and operators to make proactive, data-led decisions in real time

  • Marketing

  • Full-time

  • Hybrid | Sydney, NSW, Australia

  • Visa sponsorship · No

  • Junior · A role for someone with some basic skills, good motivation and ability to learn. Typically 1-2 years of experience is required.

  • ·

Why Willow

Founded in 2017, Willow is a global technology start-up. The WillowTwin™ is a disruptive IoT/Data SaaS that unlocks the true potential of smart buildings and infrastructure. We are writing a new chapter in human history, with unprecedented resource optimisation and management empowered by data.    For the second year in a row (2020 & 2021), Willow has been ranked in Linked In's Australian "Top 25 Start-ups". You will be joining a team of performance-driven individuals, backed by the most advanced technology the built world has ever seen. We are chartering a new course, Digital First, the Willow Way. Our 'Willow World' is fast-paced, nurturing and collaborative.

About the role

We’re seeking a Marketing Associate who’s passionate about crafting compelling content, amplifying brand presence on social media, and delivering seamless support across marketing initiatives. You’ll join a high-energy company and help us focus on driving awareness and engagement with customers, prospects, and partners.

What You'll Do

- Write and edit engaging content for social media such as LinkedIn posts, blog posts, customer communications, and marketing campaigns.
- Manage and schedule social media posts, primarily on LinkedIn, ensuring consistent and on-brand messaging.
- Assist with customer marketing efforts, including developing materials, coordinating case studies, and supporting customer communications.
- Support the team in the planning and execution of events, from industry conferences to customer webinars.
- Help track engagement and performance metrics across platforms, bringing fresh ideas to improve reach and effectiveness.
- Collaborate with the broader marketing, sales, and product teams to ensure alignment and consistency across touchpoints.

What We're Looking For

- Currently pursuing or recently completed a degree in Marketing, Communications, PR, or a related field.
- A strong writer with an eye for detail and a feel for brand tone of voice.
- Familiarity with LinkedIn and other social media platforms, and tools like Hootsuite or Canva.
- Energetic, proactive, and organized, with great communication skills.
- A team player who’s excited to roll up their sleeves and learn in a fast-paced, tech-forward environment.

What you'll be responsible for

  • 📊

    Marketing analytics and reporting

    Collect, analyze, and report on metrics to determine the success of marketing efforts and return on investment

  • 📣

    Campaign Support

    Support campaigns through various activities, including brainstorming, copywriting, partner or vendor liaison, and campaign execution

  • ✏️

    Copywriting and Content Creation

    Write compelling content in line with the brand’s voice to achieve key goals, including awareness, ranking, and conversion

Skills you'll need

  • 🧩

    Creativity

    Generates multiple innovative/new/novel ideas to solve a problem

  • Prioritization

    Compares and ranks the relative importance &/or urgency of different tasks to identify the best order of actions

  • ✍🏼

    Written communication

    Writes in a clear and structured format to convey information and ideas effectively to a target audience

Meet the team

Avatar
Marketing

Willow