Willow
Marketing Associate
Willow empowers asset owners and operators to make proactive, data-led decisions in real time
Marketing
Full-time
Hybrid | Sydney, NSW, Australia
Visa sponsorship · No
Junior · A role for someone with some basic skills, good motivation and ability to learn. Typically 1-2 years of experience is required.
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Why Willow
Founded in 2017, Willow is a global technology start-up. The WillowTwin™ is a disruptive IoT/Data SaaS that unlocks the true potential of smart buildings and infrastructure. We are writing a new chapter in human history, with unprecedented resource optimisation and management empowered by data. For the second year in a row (2020 & 2021), Willow has been ranked in Linked In's Australian "Top 25 Start-ups". You will be joining a team of performance-driven individuals, backed by the most advanced technology the built world has ever seen. We are chartering a new course, Digital First, the Willow Way. Our 'Willow World' is fast-paced, nurturing and collaborative.
About the role
We’re seeking a Marketing Associate who’s passionate about crafting compelling content, amplifying brand presence on social media, and delivering seamless support across marketing initiatives. You’ll join a high-energy company and help us focus on driving awareness and engagement with customers, prospects, and partners.
What You'll Do
- Write and edit engaging content for social media such as LinkedIn posts, blog posts, customer communications, and marketing campaigns.
- Manage and schedule social media posts, primarily on LinkedIn, ensuring consistent and on-brand messaging.
- Assist with customer marketing efforts, including developing materials, coordinating case studies, and supporting customer communications.
- Support the team in the planning and execution of events, from industry conferences to customer webinars.
- Help track engagement and performance metrics across platforms, bringing fresh ideas to improve reach and effectiveness.
- Collaborate with the broader marketing, sales, and product teams to ensure alignment and consistency across touchpoints.
What We're Looking For
- Currently pursuing or recently completed a degree in Marketing, Communications, PR, or a related field.
- A strong writer with an eye for detail and a feel for brand tone of voice.
- Familiarity with LinkedIn and other social media platforms, and tools like Hootsuite or Canva.
- Energetic, proactive, and organized, with great communication skills.
- A team player who’s excited to roll up their sleeves and learn in a fast-paced, tech-forward environment.
What you'll be responsible for
- 📊
Marketing analytics and reporting
Collect, analyze, and report on metrics to determine the success of marketing efforts and return on investment
- 📣
Campaign Support
Support campaigns through various activities, including brainstorming, copywriting, partner or vendor liaison, and campaign execution
- ✏️
Copywriting and Content Creation
Write compelling content in line with the brand’s voice to achieve key goals, including awareness, ranking, and conversion
Skills you'll need
- 🧩
Creativity
Generates multiple innovative/new/novel ideas to solve a problem
- ✅
Prioritization
Compares and ranks the relative importance &/or urgency of different tasks to identify the best order of actions
- ✍🏼
Written communication
Writes in a clear and structured format to convey information and ideas effectively to a target audience