Macquarie Group
Senior Marketing Manager | Consumer Marketing
To empower people to innovate and invest for a better future.
Marketing
Full-time
Office | Sydney, NSW, Australia
Visa sponsorship · No
Senior · A role for someone with advanced knowledge and skills. May involve mentoring, leading others or specialisation. Typically at least 5 years of experience.
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Why Macquarie Group
Macquarie is a global financial services organisation with Australian heritage, operating in 34 markets across asset management, retail and business banking, wealth management, asset financing, commodity trading, renewables development, capital raising and more. Today, we have $795.6 billion worth of assets under management and over 19,200 employees worldwide.The diversity of our operations, combined with a strong capital position and robust risk management framework, has contributed to our 53-year record of unbroken profitability.
About the role
Join the Banking and Financial Services Marketing team as the Senior Marketing Manager, Consumer Marketing where you will have the opportunity to set the standard for how we show up as a highly loved and iconic consumer brand and grow the consumer portfolio including home loans and deposits by increasing consideration and market penetration through end-to-end funnel management.
At Macquarie, our advantage is bringing together diverse people and empowering them to shape all kinds of possibilities. We are a global financial services group operating in 34 markets and with 55 years of unbroken profitability. You’ll be part of a friendly and supportive team where everyone - no matter what role - contributes ideas and drives outcomes.
What role will you play?
Reporting to the Director of Consumer Marketing, you will work collaboratively with the brand, performance and media functions as well as influencing and navigating internal stakeholders to deliver growth outcomes.
In this role, you will have the opportunity to be part of the fastest growing tech company in financial services, a prestigious brand with an agile, start-up culture. You will be responsible for developing and executing integrated marketing campaigns and Go-To-Market strategies that drive awareness, consideration and conversion including proposition development based on data and insights, CVP and messaging hierarchy, campaign creative, execution, testing, learning and optimising. The GTM plans will be distributed through and to multiple audiences including consumers, mortgage brokers, advisers and private bank clients.
What You Offer
* 5-10 years’ experience in developing and executing marketing campaigns including category narratives and CVPs * Expertise in bringing brands to life through storytelling * Experience with cross functional communications and collaboration * Strategic thinking and the ability to translate concepts into action plans * Strong commercial acumen with the ability to understand and navigate complex business environments * Excellent relationship management and stakeholder management skills * Strong analytical skills and highly adaptable to change * Highly accountable and driven to deliver results.
We love hearing from anyone inspired to build a better future with us, if you're excited about the role or working at Macquarie we encourage you to apply.
About Banking and Financial Services
Banking and Financial Services is our technology-driven retail bank. You will be part of a team that supports clients to achieve their full potential - whether that’s buying a home, growing a business or investing to manage wealth.
Our commitment to diversity, equity and inclusion
We are committed to fostering a diverse, equitable and inclusive workplace. We encourage people from all backgrounds to apply and welcome all identities, including race, ethnicity, cultural identity, nationality, gender (including gender identity or expression), age, sexual orientation, marital or partnership status, parental, caregiving or family status, family and domestic violence status, neurodiversity, religion or belief, disability, or socio-economic background. We welcome further discussions on how you can feel included and belong at Macquarie as you progress through our recruitment process. To learn more, contact our team by clicking here.
Our aim is to provide reasonable adjustments to individuals who may need support during the recruitment process and through working arrangements. If you require additional assistance, please let us know in the application process.
What you'll be responsible for
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Campaign Optimisation
Increase performance of campaigns by proactively finding opportunities and tactics to improve processes, experiences, and results
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Marketing analytics and reporting
Collect, analyze, and report on metrics to determine the success of marketing efforts and return on investment
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Multi-Channel Marketing Campaigns
Develop and execute multi-channel marketing campaigns to achieve specific goals, including awareness, engagement, and leads
Skills you'll need
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Collaboration
Works with others by being open, clear in communication and listening to achieve goals
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Creativity
Generates multiple innovative/new/novel ideas to solve a problem
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Flexibility
Copes with changes and ambiguity in varying circumstances and can adapt behaviour effectively