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Linktree

Affiliate & Influencer Marketing Specialist

We’re a tool for connecting followers to your entire online world — not just one feed.

  • Marketing

  • Full-time

  • Office | Melbourne, VIC, Australia

  • Visa sponsorship · No

  • Senior · A role for someone with advanced knowledge and skills. May involve mentoring, leading others or specialisation. Typically at least 5 years of experience.

  • ·

Why Linktree

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A Linktree not only points followers in the direction of your choosing — to your other social profiles, eCommerce store, or content you want to share — but it helps hold followers within your online ecosystem for longer. It allows users to share more, sell more, curate more and grow more. Today, with over 23 million users worldwide, we’re helping brands, artists, publishers, agencies and influencers better control their presence online. As the internet became more fragmented, we grew Linktree’s functionality to better serve those using it and to streamline the content-sharing process. We’re a passionate team of developers, designers, marketers and biz ops, committed to equipping content-creators with the best tools for getting their work seen. We’re headquartered in Melbourne, Australia and have offices in Sydney and Los Angeles. In 2019 we were thrilled to be one of CNBC’s ‘Upstart 100’, a list of the “brightest, most intriguing, young startups promising to become the great companies of tomorrow”. In March 2020, Fast Company honored us in their ‘Most Innovative Companies of 2020’ list, placing us number four in the Social Media category. Previous honorees of the Social Media fourth place include Glossier and Reddit.

About the role

The Role

We’re looking for an Influencer & Partnerships Specialist to join our Growth Marketing team and build out Linktree’s creator-driven referral and ambassador programs.

Your mission? Drive organic visibility, advocacy, and creator-led acquisition for Linktree, particularly on YouTube. You’ll be responsible for identifying, engaging, and scaling relationships with influencers and creators, ensuring Linktree is top-of-mind in key content categories.

If you love digital culture, creator marketing, and leveraging AI to scale influencer partnerships efficiently, this role is for you.

What You’ll Own

  • Launch and scale Linktree’s creator referral program – an affiliate-style initiative where influencers drive sign-ups via trackable links and incentives.
  • Develop and grow a brand ambassador program, activating passionate creators to advocate for Linktree authentically.
  • Use AI and automation tools to streamline outreach, identify high-potential influencers, and manage creator relationships at scale.
  • Conduct high-volume creator outreach to bring new influencers into the program, balancing automation with a personal touch.
  • Expand Linktree’s presence on YouTube, working with creators to integrate Linktree into their content across key verticals.
  • Optimize partnership incentives to ensure creators are motivated to promote Linktree while maintaining efficiency and ROI.
  • Own influencer gifting and product placements, ensuring seamless brand alignment.
  • Work cross-functionally with performance marketing, content, and paid media teams to amplify influencer content.
  • Analyze program performance, tracking key metrics like sign-ups, conversions, and engagement to iterate on strategy.
  • Stay ahead of social trends and platform updates, identifying opportunities to engage new audiences through creators.

Who We’re Looking For

  • 4+ years of experience in influencer marketing, partnerships, or affiliate marketing, ideally in a digital-first brand.
  • Proven experience building and scaling influencer or affiliate programs, with a focus on measurable performance.
  • Experience using AI-driven tools (e.g., ChatGPT, Apollo, Upfluence, or Grin) to automate outreach and scale partnerships.
  • Deep understanding of YouTube creator ecosystems, monetization strategies, and social trends.
  • Strong relationship-building and negotiation skills—able to pitch, onboard, and manage influencer partnerships efficiently.
  • Analytical mindset, comfortable using data to measure success and iterate on strategy.
  • Highly organized with exceptional project management skills, able to juggle multiple partnerships simultaneously.
  • A proactive, creative thinker who thrives in a fast-paced, test-and-learn environment.

What you'll be responsible for

  • 💙

    Social Media Content Creation

    Create visual and written content that is optimized for social media channels to achieve specific goals

  • ❎

    Multi-Channel Marketing Campaigns

    Develop and execute multi-channel marketing campaigns to achieve specific goals, including awareness, engagement, and leads

  • 👥

    Stakeholder Management

    Build and maintain positive and functional relationships with key stakeholders, to ensure the successful delivery of a project or goal

Skills you'll need

  • 👥

    Collaboration

    Works with others by being open, clear in communication and listening to achieve goals

  • 🧩

    Creativity

    Generates multiple innovative/new/novel ideas to solve a problem

  • 🔍

    Attention to detail

    Accurately identifies and rectifies discrepancies or errors that exists in information and deliverables

Meet the team

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Marketing

Linktree