Amazon
Outbound Marketing Manager
Our mission is to be Earth's most customer-centric company. This is what unites Amazonians across teams and geographies as we are all striving to delight our customers and make their lives easier, one innovative product, service, and idea at a time.
Marketing
Full-time
Office | Sydney, NSW, Australia
Visa sponsorship · No
Senior · A role for someone with advanced knowledge and skills. May involve mentoring, leading others or specialisation. Typically at least 5 years of experience.
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Why Amazon
The scope and scale of our mission drives us to seek diverse perspectives, be resourceful, and navigate through ambiguity. Inventing and delivering things that were never thought possible isn't easy, but we embrace this challenge every day.
About the role
Description
Ready to revolutionize digital marketing for one of the world's largest e-commerce platforms? We're seeking a creative and data-driven Outbound Marketing Manager to drive innovative outbound marketing campaigns for Amazon AU.
In this role, you'll lead all outbound marketing campaigns at Amazon, including email and push notification strategies, to engage customers and boost performance. You'll spearhead Amazon's outbound marketing initiatives in Australia, crafting compelling campaigns that resonate with our diverse customer base. You'll collaborate with cross-functional teams to optimize our outreach strategies, analyze performance metrics, and implement data-driven solutions. Your expertise will be crucial in evolving our marketing approach and staying ahead of industry trends.
This is a 12 month fixed-term-contract (FTC) role.
Key job responsibilities
* Stay on top of key trends and best practices in email and outbound marketing, competitive landscape, and the industry to develop winning strategies * Audit and analyze Outbound performance, identify issues, find root-causes, and experiment with solutions to improve performance at scale * Communicate Outbound performance and initiative status to stakeholders in weekly business reviews * Redefine and evolve key Outbound performance metrics, identifying changes and problems as they arise * Lead problem-solving efforts for complex outbound channel opportunities, diving into issues and incidents as they occur, performing ad hoc analyses as needed, and/or helping to escalate them to drive to resolution * Drive technological innovation in marketing infrastructure, collaborating closely with engineering teams to optimize and evolve our marketing technology stack * Lead initiatives to integrate cutting-edge tools and platforms that enhance the efficiency, personalization, and impact of our outbound marketing campaigns, ensuring our infrastructure can support advanced segmentation, automation, and real-time personalization at scale * Serve as a liaison between internal teams and external partners
A day in the life
As an Outbound Marketing Manager, you'll start your day by reviewing campaign performance data and identifying areas for optimization. You'll collaborate with creative teams to refine messaging and work with tech teams to implement new features. Throughout the day, you'll participate in strategy meetings, analyze market trends, and brainstorm innovative approaches to engage customers.
About The Team
Our team is passionate about creating meaningful connections with customers through targeted outbound marketing. We value creativity, data-driven decision-making, and continuous learning. You'll join a supportive group of professionals dedicated to pushing the boundaries of digital marketing and delivering exceptional results for Amazon AU.
Learn More about Amazon Australia
Basic Qualifications
* 4+ years of professional non-internship marketing experience * Experience using data and metrics to drive improvements * Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) * Experience building and optimizing multiple, simultaneous marketing campaigns * Experience managing or working within cross-functional marketing and creative teams
Preferred Qualifications
* Experience in multi-territory campaign management * Experience in digital marketing and content production timelines and process
What you'll be responsible for
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Campaigns and Projects
Develop and execute campaigns and projects, including co-branding, events, and lead-sharing
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Content Creation
Develop and distribute content that supports key business or marketing goals
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Multi-Channel Strategy
Execute marketing strategy by using relevant marketing channels
Skills you'll need
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Creativity
Generates multiple innovative/new/novel ideas to solve a problem
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Decision Making
Considers the costs and benefits of potential actions and determines the most appropriate one
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Learning agility
Identifies and applies strategies to enhance reception, retention and use of newly acquired information, skills, and abilities
Meet the team
Amazon’s reputation was built by focusing on the customer, not on marketing. Our Marketing professionals have a unique challenge—to build transparent relationships with our customers, and simply let our services speak for themselves.