Amazon
Retail Channel Marketing Manager, Amazon Devices
Our mission is to be Earth's most customer-centric company. This is what unites Amazonians across teams and geographies as we are all striving to delight our customers and make their lives easier, one innovative product, service, and idea at a time.
Marketing
Full-time
Office | Sydney, NSW, Australia
Visa sponsorship · No
Senior · A role for someone with advanced knowledge and skills. May involve mentoring, leading others or specialisation. Typically at least 5 years of experience.
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Why Amazon
The scope and scale of our mission drives us to seek diverse perspectives, be resourceful, and navigate through ambiguity. Inventing and delivering things that were never thought possible isn't easy, but we embrace this challenge every day.
About the role
DESCRIPTION
Do you want to work in one of the fastest growing and most innovative businesses at Amazon? Amazon Devices, the team behind Amazon Echo with Alexa, Kindle and Fire TV, is searching for a hands-on and customer-obsessed marketing professional to lead our channel marketing across ANZ.
This role will develop and own the strategy of how our products show up in the retail channel and how our customers interact with our brands (in-store fixtures, point-of-sale merchandising, demo, online execution). You have experience working with external agencies to bring in-store merchandising to life in key consumer electronics retailers - briefing agencies, setting workbacks, communicating execution plans, approving creative, understanding nuances of retailers’ store layouts and customers, and liaising with retail buyers/marketing managers. You will partner with internal category teams and account managers to set the channel marketing strategy by retailer and secure the best outcomes for our brands and product launches in the retail omni-channel.
As the owner of ANZ retail experience with and through channel partners, you will work closely with global and local stakeholders to develop break-through in-store and digital experiences, and create rigorous analytical processes to measure their efficiency to optimise the overall budget. You thrive in a fast-paced environment, are an expert multi-tasker, and insist on the highest standards for your deliverables. You think strategically, but execute methodically and can comfortably navigate highly ambiguous environments to deliver results.
Key job responsibilities - Create a best-in-class experiences for our customers across our omni-channel retail presence in ANZ. - Hold a deep understanding of our customers in each class of trade (i.e., consumer electronics, department stores, mass retail, Telco, etc.) and develop strategies for in-store and online executions that achieve cut-through. - Work closely with category teams and account managers to align in-store executions with over-arching business goals (i.e., executions that focus on strategic messages, products, launches, retail partners). - Lead creative briefing and execution of merchandising in-store (fixtures, POS, demo) and online (detail pages, brand stores, awareness placements) to enhance customer engagement, lower funnel conversion, and story-telling for our products. - Own the end-to-end brief to execution process to deliver high impact, cost effective display solutions, and deliver on KPIs such as customer experience, impact, speed and ROI. - Own the Channel Marketing budget and maximise usage within the internal spend guidelines. - Work with Amazon and partner agencies to lead briefing, execution and sign-off of in-store merchandising collateral. Coordinate cross-functional teams, internally and externally, while meeting tight deadlines and ensuring compliance with global brand guidelines.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience - Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion - Experience managing budgets - Experience using Microsoft Excel to manipulate and analyze data
PREFERRED QUALIFICATIONS
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs - Experience with marketing strategies in online and mobile channels - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience delivering highly visible and effective customer-facing programs and experiences
What you'll be responsible for
- 👥
Cross-Functional Collaboration
Work with various teams in the organization to achieve a project or goal, including customer journey and customer insights
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Multi-Channel Marketing Campaigns
Develop and execute multi-channel marketing campaigns to achieve specific goals, including awareness, engagement, and leads
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Positioning and Messaging Development
Develop the value positioning of a product and craft compelling messages that convey this positioning across marketing channels
Skills you'll need
- ✅
Prioritization
Compares and ranks the relative importance &/or urgency of different tasks to identify the best order of actions
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Decision Making
Considers the costs and benefits of potential actions and determines the most appropriate one
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Learning agility
Identifies and applies strategies to enhance reception, retention and use of newly acquired information, skills, and abilities
Meet the team
Amazon’s reputation was built by focusing on the customer, not on marketing. Our Marketing professionals have a unique challenge—to build transparent relationships with our customers, and simply let our services speak for themselves.