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Linktree

SEO Growth Manager/Specialist

We’re a tool for connecting followers to your entire online world — not just one feed.

  • Marketing

  • Full-time

  • Office | Melbourne, VIC, Australia

  • Visa sponsorship · No

  • Senior · A role for someone with advanced knowledge and skills. May involve mentoring, leading others or specialisation. Typically at least 5 years of experience.

  • ·

Why Linktree

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A Linktree not only points followers in the direction of your choosing — to your other social profiles, eCommerce store, or content you want to share — but it helps hold followers within your online ecosystem for longer. It allows users to share more, sell more, curate more and grow more. Today, with over 23 million users worldwide, we’re helping brands, artists, publishers, agencies and influencers better control their presence online. As the internet became more fragmented, we grew Linktree’s functionality to better serve those using it and to streamline the content-sharing process. We’re a passionate team of developers, designers, marketers and biz ops, committed to equipping content-creators with the best tools for getting their work seen. We’re headquartered in Melbourne, Australia and have offices in Sydney and Los Angeles. In 2019 we were thrilled to be one of CNBC’s ‘Upstart 100’, a list of the “brightest, most intriguing, young startups promising to become the great companies of tomorrow”. In March 2020, Fast Company honored us in their ‘Most Innovative Companies of 2020’ list, placing us number four in the Social Media category. Previous honorees of the Social Media fourth place include Glossier and Reddit.

About the role

The Role

We’re looking for an SEO Growth Manager/Specialist to scale Linktree’s organic presence, optimize for emerging search paradigms (including AI-generated search results, Generative Engine Optimization (GEO), and TikTok SEO), and reduce paid media dependency. You’ll own technical SEO, AI-powered workflows, backlinking strategies, and conversion optimization, ensuring organic search drives meaningful user acquisition. This role requires deep expertise in SEO for AI models (training/inference visibility), AI-driven automation, and programmatic SEO. If you thrive in data-driven environments, love experimenting with cutting-edge AI tools, and can take ideas from test to scaled execution, we want to hear from you.

What You’ll Own

  • Optimize site structure & performance – Improve indexing, structured data, page speed, and overall technical SEO enhancements.
  • Lead Linktree’s AI-powered SEO strategy – Optimize for traditional search engines and emerging AI-driven discovery models (LLMs, AI-generated search results, Generative Engine Optimization (GEO), and TikTok SEO).
  • Implement AI-driven workflows to scale SEO – Leverage AI tools (e.g., ChatGPT, Claude, Perplexity, programmatic SEO techniques) for content optimization, keyword research, and automation.
  • Develop a high-impact backlinking strategy – Acquire and manage quality backlinks to increase domain authority and visibility.
  • Align SEO with broader growth marketing – Work cross-functionally to integrate SEO with content, paid, and product initiatives.
  • Monitor & iterate based on SEO data – Analyze key SEO metrics, report insights, and implement data-driven optimizations.
  • Educate & communicate SEO advancements – Act as a subject matter expert for AI-driven SEO, educating internal stakeholders on new opportunities and best practices.

Who We’re Looking For

  • 5+ years of SEO experience – Proven track record in increasing organic traffic and improving search rankings.
  • AI & Automation Proficiency – Strong experience using AI tools (e.g., programmatic SEO, LLMs, generative AI, Python automation) to scale SEO efforts.
  • Technical SEO expert – Deep experience with structured data, indexing, site architecture, and page speed improvements.
  • SEO for AI & TikTok – Understanding of how AI models interpret and surface search results, plus expertise in optimizing for TikTok’s search algorithm.
  • Execution & Scaling Mindset – Ability to take SEO experiments from test to full-scale execution with automation.
  • Leadership & Communication Skills – Ability to educate internal teams on AI-driven SEO shifts and communicate strategy effectively to executives.
  • Hands-on with SEO tools – Proficiency in Google Search Console, GA4, Ahrefs, SEMrush, and similar platforms.
  • Data-driven mindset – Ability to analyze SEO performance metrics and adjust strategies accordingly.
  • Collaborative & adaptable – Comfortable working cross-functionally with marketing, product, and engineering teams.

What you'll be responsible for

  • 👥

    Cross-Functional Collaboration

    Work with various teams in the organization to achieve a project or goal, including customer journey and customer insights

  • 🔎

    Search Engine Optimization

    Increase the visibility of a website or piece of content in search engine listings

Skills you'll need

  • 🤓

    Learning agility

    Identifies and applies strategies to enhance reception, retention and use of newly acquired information, skills, and abilities

  • 💭

    Critical thinking

    Identifies and synthesizes patterns and trends amongst various sources of information to reach a meaningful conclusion, perspective or insight

  • 🔍

    Attention to detail

    Accurately identifies and rectifies discrepancies or errors that exists in information and deliverables

Meet the team

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Marketing

Linktree