ShopBack
Digital Marketing Manager
To become the world's most rewarding way to shop
Marketing
Full-time
Office | Sydney, NSW, Australia
Visa sponsorship · No
Mid Level · A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.
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Why ShopBack
The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 40 million shoppers across 11 markets. ShopBack is dedicated to saving members money and time, while delivering delightful experiences with every purchase. The platform also enables merchants and brands to engage with their members in a cost-effective manner.
About the role
About the Role: We’re looking for an incredibly ambitious, data-driven Digital Marketing Manager to take ShopBack through its next growth phase. This is a unique opportunity to lead customer acquisition and drive strategic growth as we work towards becoming a household name in Australia.
Your Adventure Ahead
- **Performance Marketing:** Champion performance marketing in Australia and work with our in-house agency to scale acquisition efforts on key paid channels, including Google, TikTok, Facebook, Instagram and YouTube.
- **Paid Social Content:** Lead paid social content efforts including high-impact levers such as creative, post-click experience and algorithmic optimisations. Constantly iterate on content to maximise CACs and conversion rates
- **Test-Measure-Learn Feedback Loop:** Establish a continuous test-measure-learn process to optimise paid social content performance. Collaborate with local content and regional online marketing teams to test new ad formats, messaging, and targeting, scaling effective strategies and uncovering winning content.
- **Analytics & Reporting:** Monitor in detail campaign performance to derive actionable insights. Maintain a regular reporting cadence and track KPIs.
- **Refer-A-Friend Program:** Work with regional product marketing team to scale a highly successful referral program that drives customer advocacy and viral growth
- **Partnerships:** Build and manage partnerships that support customer acquisition goals, working closely with external platforms and brands to create joint initiatives and offers.
- **Database Acquisition: **Develop strategies for building, growing and converting new sign ups and app downloads
- **Creative Collaboration:** Partner with the content and creative team to drive campaign ideation, copywriting, and creative assets that resonate with target audiences across digital channels
- **Continuous Improvement:** Stay ahead of industry trends and platform updates to ensure we are always using best practices and pushing the limits in acquisition marketing
Essentials to Succeed
- **Experience:** 4+ years in a high intensity growth marketing or performance marketing role, with a proven track record of driving customer acquisition across digital channels
- **Driven and self-motivated:** Always looking to find creative ways to scale and grow
- **Analytical Mindset: **Highly skilled in data analysis, using insights to drive better strategies and inform key decisions.
- **Expertise:** Experience scaling paid campaigns on platforms such as Google, Meta, YouTube, and TikTok
- **Partnerships:** Strong experience working on successful partnerships with sound unit economics
- **Creative Focus: **Value the importance of creative in performance marketing and have worked closely with creative teams to develop high-performing / scaled up ads
What you'll be responsible for
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Paid Search
Manages pay-per-click advertising campaigns including the strategy, design, implementation, and analysis of ad performance
- 🔮
Experimentation
Design and conduct experiments within a set budget to test hypotheses and evaluate findings for optimization of growth tactics
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Paid Social
Analyze and optimize targeted advertising on social platforms to reach specific audiences
Skills you'll need
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Creativity
Generates multiple innovative/new/novel ideas to solve a problem
- 🤓
Learning agility
Identifies and applies strategies to enhance reception, retention and use of newly acquired information, skills, and abilities
- 💡
Problem solving
Identifies problems and develops logical solutions that address the problems
Meet the team
