Quantium
FMCG Head of Marketing
Data powering possibilities
Marketing
Full-time
Office | Sydney, NSW, Australia
Visa sponsorship · No
Senior · A role for someone with advanced knowledge and skills. May involve mentoring, leading others or specialisation. Typically at least 5 years of experience.
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Why Quantium
When expertly harnessed and strategically applied, data can be transformational. Quantium offers an unmatched track record of innovation in analytics and data science since 2002. We combine the best of human and artificial intelligence to power possibilities for individuals, organisations and society.
Founded in Australia in 2002, Quantium works with iconic brands in over 20 countries, partnering on their greatest challenges and unlocking breakthrough opportunities.
About the role
The Head of Marketing will lead wiqConsumer's strategic marketing efforts to position Quantium as the definitive partner for FMCG companies seeking data-driven insights and AI solutions. This senior role will develop and execute comprehensive marketing strategies that generate demand, build brand awareness, and create a marketing pull effect to complement our direct sales approach. Working closely with our BD and Product Marketing teams, this person will establish Quantium's position as the market leader in the FMCG sector.
How will you make an impact?
- Drive strategic marketing initiatives positioning Quantium as the go-to partner for FMCG companies seeking data and AI solutions
- Create effective push and pull marketing strategies that complement our direct sales efforts and generate qualified leads
- Develop compelling thought leadership content that establishes Quantium's market authority in the FMCG sector
- Build and nurture an engaged community through strategic events, webinars, and networking opportunities
- Orchestrate integrated marketing campaigns that span multiple channels and clearly differentiate us from competitors
The superpowers you'll be bringing to the team:
- Strategic leadership: Proven track record developing successful B2B marketing strategies
- Industry expertise: Strong understanding of the FMCG landscape, its challenges, and how data analytics and AI can transform business outcomes
- Content excellence: Experience building thought leadership platforms and creating high-value content that resonates with senior executive audiences
- Event mastery: Demonstrated success in developing strategic events and forums that build community and generate business opportunities
- Commercial alignment: Ability to work seamlessly with our BD team to ensure marketing initiatives drive tangible business results Remember — you might not tick all the boxes, but don't let that from stopping you applying. We're more interested in how you work, your ability to solve problems and think big.
What could your Quantium Experience look like? Working at Quantium will allow you to challenge your imagination. You will get to solve complex problems using rigor, precision and by asking great questions — but it also means you can think big, outside the box and push your problem-solving skills to the max. By joining the Quantium team, you'll get to:
- Forge your path: So many of our team have moved around different teams or offices. You'll be in the driver's seat, and we empower you to make your career your own.
- Find your kind: Embrace diversity and connect with your tribe (think foodies, dog lovers, readers, or runners).
- Make an impact: Leave your mark. Your contributions resonate, regardless of your role or rank.
But wait, there's more! We've got some pretty sweet perks:
- Flexible work arrangements: Achieve work life balance at your own pace with hybrid and flexible work arrangements.
- Remote working: Embrace the opportunity to work outside of your assigned home location for up to 2 months every year.
What you'll be responsible for
- 📈
Campaign Optimisation
Increase performance of campaigns by proactively finding opportunities and tactics to improve processes, experiences, and results
- 📊
Marketing analytics and reporting
Collect, analyze, and report on metrics to determine the success of marketing efforts and return on investment
- ❎
Multi-Channel Marketing Campaigns
Develop and execute multi-channel marketing campaigns to achieve specific goals, including awareness, engagement, and leads
Skills you'll need
- 👥
Collaboration
Works with others by being open, clear in communication and listening to achieve goals
- 🧩
Creativity
Generates multiple innovative/new/novel ideas to solve a problem
- 👍🏼
Flexibility
Copes with changes and ambiguity in varying circumstances and can adapt behaviour effectively