Fortium Partners
Digital Marketing Manager
Quick details
About the role
Fortium is the #1 provider of technology leadership. More CEOs and private-equity funds trust Fortium as their choice for fractional or interim CIO, CTO, and CISO talent because of the reputation of our Partners, our responsiveness to their needs, and the results we achieve.
On the day-to-day roles, you’ll:
• Work on innovative marketing techniques like email nurture campaigns, content lead magnets, webinar campaigns, pop-ups, and more.
• Create captivating and compelling marketing/sales funnels and landing pages for prospects and partners to get new clients to schedule a meeting with an Area Managing Partner to learn more about Fortium.
• Conduct A/B testing and experimenting with email campaigns, landing pages, and the marketing funnel to increase growth
• Manage our campaigns/promotions to increase engagement and awareness of Fortium. • Manage the agencies and outsourced resources we work with to supplement or fill the gaps in the existing marketing role (copywriters, graphic artists, etc.)
• Dual reporting to the CEO and fractional CMO to set priorities on a weekly and monthly basis to manage and measure results.
This is a new and unique role that requires a growth marketing mindset and a drive for innovation in the digital marketing space.
Seniority
Mid Level
A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically after a few years of experience.
Responsibilities
Lead Generation
Convert audiences or prospects into qualified leads for the business
Content Development
Build and manage a rich content calendar that attracts the relevant audiences
Marketing Automation
Use software to automate and simplify marketing tasks
Strengths
Collaboration
Works with others by being open, clear in communication and listening to achieve goals
Results Orientation
Focuses on outcomes and the steps it takes to achieve them
Written communication
Writes in a clear and structured format to convey information and ideas effectively to a target audience
Applying with Hatch
Fortium Partners is using Hatch to accept applications for this role. Hatch helps you demonstrate your fit, no matter your background. Learn more about Hatch.