Digital Marketing Specialist

Valiant is an award-winning online platform offering businesses a streamlined solution to accessing finance. Valiant works with over 80 leading lenders to connect customers with the right solution for their needs. Due to some exciting new partnerships we’re looking towards the future and excited to grow our team

  • Marketing

  • Full-time

  • Hybrid | Surry Hills, NSW, AU

  • Visa sponsorship · No

  • Mid Level · A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.

  • ·

Josh Minzie

Hiring manager, Valiant

Why Valiant

Valiant is an innovative, award-winning platform connecting Australian business owners with the finance they need to kick goals. How? With pioneering tech, a diverse lending panel and a talented team, we’ve revolutionised the business lending game.

About the role

The role of the Digital Marketing Specialist is to drive the growth of our Direct Acquisition channels. Our Direct Acquisition channels are core to our offering and it will be your responsibility to work alongside a small team of experts to continually adapt, refresh and optimise our digital properties to be the best in market.

Reporting to our Performance Marketing Manager and working alongside our Marketing, Growth and Engineering teams, you will be a self-starter who loves data and who creates and deploys conversion focused tests to drive performance outcomes at all levels of our Direct acquisition funnels.

You will be used to getting things done and be open to trying new things, testing and learning with everything you do.

What You Will Be Doing

  • Use a growth model to ideate, create and execute tests and experiments to achieve growth objectives, doubling down on those that drive key outcomes
  • Execute growth experiments across a range of marketing channels e.g. email, SMS, customer journey planning, landing pages, aetc.
  • Complete end to end tracking and attribution for all experiments, including analytics, booking conversion and experiment documentation.
  • Grow our customer base through acquisition and referrals using a multi-channel, multi-tactic campaign plan including SEO, SEM, social and web
  • Uncover and leverage new emerging channels, trends and market insights to address opportunities to accelerate the market growth
  • Be the internal SME for all things referrer channel marketing related
  • Stay ahead of the curve, by continuous research, following market trends and understanding competitors

What you'll be responsible for

  • 👋🏼

    Opportunity Generation

    Create, expand, and accelerate opportunities through customer-centred marketing execution

  • 🔮


    Design and conduct experiments within a set budget to test hypotheses and evaluate findings for optimization of growth tactics

  • 🔎

    Search Engine Optimization

    Increase the visibility of a website or piece of content in search engine listings

Skills you'll need

  • 🤔

    Decision Making

    Considers the costs and benefits of potential actions and determines the most appropriate one

  • 🤓

    Learning agility

    Identifies and applies strategies to enhance reception, retention and use of newly acquired information, skills, and abilities

  • 💡

    Problem solving

    Identifies problems and develops logical solutions that address the problems

Meet the team



Applying with Hatch

Valiant is using Hatch to accept applications for this role. Hatch helps you demonstrate your fit, no matter your background.

Learn more about Hatch