McDonald's Australia Limited

Assistant Brand Manager

We’re serving up McDonald’s person by person. City by city. One community at a time.

  • Marketing

  • Contract, 12 months · 38 hours per week

  • Hybrid | Thornleigh, AU

  • Visa sponsorship · No

  • Junior · A role for someone with some basic skills, good motivation and ability to learn. Typically 1-2 years of experience is required.

  • ·

Nichole Tsiros

Hiring manager, McDonald's Australia Limited

Why McDonald's Australia Limited

McDonald’s is the world’s leading global foodservice retailer with over 37,000 locations in over 100 countries. More than 90% of McDonald’s restaurants worldwide are owned and operated by independent local business men and women.

McDonald's & our franchisees employ 1.9 million people worldwide.

We serve the world some of its favorite foods - World Famous Fries, Big Mac, Quarter Pounder, Chicken McNuggets and Egg McMuffin.

About the role

We have an exciting opportunity to join Macca's as an Assistant Brand Manager on a 12-month fixed term contract. You will play a key role in assisting in the development and execution of the annual marketing plans for the portfolio you will be working on. You will be accountable for the development of strong relationships with internal stakeholders (including Supply, Operations, Equipment and Retail Marketing) and external stakeholders (such as Agencies).

What can you expect on a day-to-day basis? 

  • Managing campaigns and projects from concept to completion, ensuring internal alignment through key steps of the business process. Key plans to execute will be various brand building and social media campaigns that will improve long term brand measures
  • Assisting the Senior Brand Manager in briefing, developing and executing the communication plans and managing external agency partners throughout the process
  • Monitoring and being accountable for the efficient and effective spend of marketing budgets across assigned brands/projects
  • Working collaboratively with the Consumer & Business Insights team to monitor and analyse key performance metrics including sales and brand metrics for relevant campaigns
  • Taking initiative in developing own marketing expertise and business skills both through internal and external sources

What you'll be responsible for

  • 🎯

    Strategy and Planning Development

    Plan and execute the content marketing strategy that aligns with Marketing and organisational goals

  • 📣

    Campaign Support

    Support campaigns through various activities, including brainstorming, copywriting, partner or vendor liaison, and campaign execution

  • ✏️

    Copywriting and Content Creation

    Write compelling content in line with the brand’s voice to achieve key goals, including awareness, ranking, and conversion

Skills you'll need

  • 💪🏼


    Bounces back from stressful experiences while being optimistic, emotionally aware, and adapts to change

  • 🧩


    Generates multiple innovative/new/novel ideas to solve a problem

  • 🤓

    Learning agility

    Identifies and applies strategies to enhance reception, retention and use of newly acquired information, skills, and abilities

Meet the team


McDonald's Australia Limited

Applying with Hatch

McDonald's Australia Limited is using Hatch to accept applications for this role. Hatch helps you demonstrate your fit, no matter your background.

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