Marketing Producer

As the Marketing Producer, you will support GA’s marketing plan and localise the strategy and campaigns for the region. You’ll work with the Head of Marketing, APAC and the greater global marketing team to implement brand strategies.

You'll create a plan that allows us to grow the business efficiently by capturing and creating value through high-impact, high-volume events, fun digital campaigns and be responsible for creating meaningful partnership opportunities with noteworthy companies and organisations in Australia’s tech, design, startup and enterprise ecosystem.

You will be responsible for increasing the size of the General Assembly audience and maintaining a highly engaged community that adds value to GA students, campus, and business. You’ll maintain the brand voice and enhance market presence through strategic partnerships, influencing creative and messaging for global campaigns and analysising data to ensure the strategy is effective for the Australian market. 

You'll also depend on many other departments and people in the organisation to accomplish your goals (the Student Experience team, the Global Marketing team, the Admissions team, and more) and should be adept at managing through influence. You are comfortable holding your peers accountable, and work collaboratively to shape timelines and marshall the right resources from groups beyond your own.

Junior

A role for someone with some basic skills, good motivation and ability to learn. Typically little experience is required.

Strategy and Planning Development

Plan and execute the content marketing strategy that aligns with Marketing and organisational goals

Copywriting and Content Creation

Write compelling content in line with the brand’s voice to achieve key goals, including awareness, ranking, and conversion

Research and Insight Development

Develop deep market and customer insights to guide strategy and activities

Collaboration

Works with others by being open, clear in communication and listening to achieve goals

Creative problem solving

Generates multiple innovative/new/novel ideas to solve a problem

Written communication

Writes in a clear and structured format to convey information and ideas effectively to a target audience