hipages
Marketing Automation Executive
Help tradies streamline and grow their business and delight their customer
Marketing
Full-time
Office | Sydney, Australia
Visa sponsorship · No
Mid Level · A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.
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Why hipages
We are an Australian-owned, ASX listed tech company and the leading online tradie marketplace in Australia. Ranked #2 Best Places to Work in Australia, we offer meaningful, impactful work collaborating and innovating with the best and brightest in a transparent, supportive and fast-paced work environment.
Inspired and driven by our purpose of transforming the trade industry, building better lives for everyone, hipages Group operates via three technology-enabled platforms; hipages, Tradiecore, and Builderscrack (NZ) with ~300 team members across Australia, China, Philippines and New Zealand.
The hipages team create effortless solutions that help tradies streamline and grow their business and delight their customers.
About the role
A fantastic opportunity for a Marketing Automation Specialist to join our team. This is a brand new role in which you will be responsible for delivering connected, contextual, and personalised marketing campaign experiences to our tradie subscribers. In this role, you will build and share expertise on marketing automation software You will orchestrate experiences, streamline processes, automate manual workflows, and set up experiments that generate actionable insights whilst supporting the delivery of marketing campaigns. Reporting into our Senior Customer Marketing Manager (Tradie), you will have the opportunity to influence how things are set up and maintained whilst growing your commercial capability.
What you'll be responsible for
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Multi-Channel Marketing Campaigns
Develop and execute multi-channel marketing campaigns to achieve specific goals, including awareness, engagement, and leads
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Multi-Channel Strategy
Execute marketing strategy by using relevant marketing channels
- 🕵🏼
Research and Insight Development
Develop deep market and customer insights to guide strategy and activities
Skills you'll need
- 👥
Collaboration
Works with others by being open, clear in communication and listening to achieve goals
- 🧩
Creativity
Generates multiple innovative/new/novel ideas to solve a problem
- ✍🏼
Written communication
Writes in a clear and structured format to convey information and ideas effectively to a target audience
Meet the team
The Marketing team works cross-functionally to influence and drive change in business decisions and working processes. It's also responsible for contributing to business strategy and vision. We’re creating happier homes through effortless home improvement by ensuring our Tradies and Users know of and clearly understand our product and service. We’re a dynamic, versatile, and creative team that doesn’t waste time with bureaucracy by taking an agile approach. We’re very comfortable with data, constantly testing and learning, taking educated risks, and developing as we go.