Binance

Lifecycle Marketing Manager

To be the infrastructure service provider in crypto.

  • Marketing

  • Full-time

  • Office | Sydney, Australia

  • Visa sponsorship · No

  • Mid Level · A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.

  • ·

Why Binance

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Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money. Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

About the role

We are seeking a highly experienced Lifecycle Marketing Manager to manage and collaborate with teams and oversee global lifecycle marketing campaigns. This individual will have a strong understanding of the general methodology of product and campaign operations, such as AB testing, funnel analysis, and lifecycle strategies. They will be responsible for providing campaign ideas and guidance to team members.

What you'll be responsible for

  • ❎

    Multi-Channel Marketing Campaigns

    Develop and execute multi-channel marketing campaigns to achieve specific goals, including awareness, engagement, and leads

  • ❎

    Multi-Channel Strategy

    Execute marketing strategy by using relevant marketing channels

  • 🕵🏼

    Research and Insight Development

    Develop deep market and customer insights to guide strategy and activities

Skills you'll need

  • 👥

    Collaboration

    Works with others by being open, clear in communication and listening to achieve goals

  • 🧩

    Creativity

    Generates multiple innovative/new/novel ideas to solve a problem

  • ✍🏼

    Written communication

    Writes in a clear and structured format to convey information and ideas effectively to a target audience

Meet the team

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Marketing

Binance

We are a data-led team, that deep dives into our competitor and customer context to understand what approach we should take to the market and how to best position our products. We work on integrated campaigns with individuals having end-to-end responsibility, drawing on expertise from various teams - design, product, community, tech & business development