Adobe

Life Cycle Marketing Manager

Changing the world through digital experiences

  • Marketing

  • Full-time

  • Office | Sydney, Australia

  • Visa sponsorship · No

  • Mid Level · A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.

  • ·

Why Adobe

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Adobe is the global leader in digital media and digital marketing solutions. Our creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results. In short, Adobe is everywhere, and we’re changing the world through digital experiences.

About the role

You will lead the development of innovative lifecycle marketing programs across the APAC region for Adobe Creative Cloud and Document Cloud products targeted at a consumer audience! You will also lead communication through the customer lifecycle from acquisition to retention working with campaign teams to develop market specific programs and using a data driven and analytical approach to optimize results to achieve business revenue, engagement, and retention targets.

What you'll be responsible for

  • ❎

    Multi-Channel Marketing Campaigns

    Develop and execute multi-channel marketing campaigns to achieve specific goals, including awareness, engagement, and leads

  • ❎

    Multi-Channel Strategy

    Execute marketing strategy by using relevant marketing channels

  • 🕵🏼

    Research and Insight Development

    Develop deep market and customer insights to guide strategy and activities

Skills you'll need

  • 👥

    Collaboration

    Works with others by being open, clear in communication and listening to achieve goals

  • 🧩

    Creativity

    Generates multiple innovative/new/novel ideas to solve a problem

  • ✍🏼

    Written communication

    Writes in a clear and structured format to convey information and ideas effectively to a target audience

Meet the team

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Marketing

Adobe

The team's mission is to establish a full funnel insight hub by building on global measurement capabilities and expansion playbooks while applying local understanding to drive business outcomes. We are seeking an analytical problem solver with a great curiosity about data, a keen eye for spotting trends and patterns, and an ability to understand the 'why?'