LEGO
Senior Marketing Effectiveness Manager
Our mission is to inspire and develop the builders of tomorrow.
Marketing
Full-time
Office | Sydney, Australia
Visa sponsorship · No
Mid Level · A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.
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Why LEGO
At the LEGO Group, our mission is to inspire and develop the builders of tomorrow. We believe in the power of Learning-through-Play to shape children’s future. Through play, children learn skills – such as problem-solving, communication, creativity, collaboration, and resilience – that will help them reach their full potential.
The LEGO® System-in-Play, with its foundation in LEGO bricks, allows children and fans of all ages to build and rebuild anything they can imagine. The LEGO name derives from the two Danish words ‘Leg Godt’, which means ‘Play Well.’
The LEGO Group was founded in Billund, Denmark, in 1932, by Ole Kirk Kristiansen. We still are a family-owned company with headquarters in Billund. Our play experiences are sold in more than 120 countries, and we are more than 20,000 colleagues worldwide working to achieve our ambition to bring Learning-through-Play to children everywhere.
About the role
Are you a passionate marketeer with an out of the ordinary understanding of the market and working with analytics? This is your unique opportunity to shape the LEGO Group’s advanced analytics journey and to help improve fact-based decision making, marketing optimisation and business impact across the full marketing value chain!
What you'll be responsible for
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Cross-Functional Collaboration
Work with various teams in the organization to achieve a project or goal, including customer journey and customer insights
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Experimentation
Design and conduct experiments within a set budget to test hypotheses and evaluate findings for optimization of growth tactics
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Research and Insight Development
Develop deep market and customer insights to guide strategy and activities
Skills you'll need
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Creativity
Generates multiple innovative/new/novel ideas to solve a problem
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Numerical problem solving
Works with numerical information and performs mathematical calculations to solve problems
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Attention to detail
Accurately identifies and rectifies discrepancies or errors that exists in information and deliverables
Meet the team
Becoming part of our team means taking your place in a wonderful family that’s been growing since 1932. You’ll be surrounded by great people as you build your career at one of the world’s most recognisable, successful and beloved brands.