HCF
Marketing Specialist
To bring our human touch to healthcare
Marketing
Full-time
Office | Sydney, Australia
Visa sponsorship · No
Entry Level · A role for someone with underlying potential, good motivation and ability to learn. Typically no direct experience is required.
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Why HCF
For 90 years, our members have trusted us to protect their health and wellbeing, and in return we’ve provided quality cover and healthcare that’s right for them.
Because as Australia’s largest not-for-profit health fund, we believe in delivering our members a level of care that’s uncommon.
From humble beginnings in 1932, we’ve grown to become the nation’s largest not-for-profit health fund, helping to protect the health and wellbeing of over 1.8 million Australians with health, life, travel or pet insurance. And we remain constant to our not-for-profit charter, continuing to provide the highest standard of healthcare while returning more benefits to our members.
We’re also proud of our many industry firsts. Over the years, we’ve been at the forefront of healthcare innovation, from introducing the first multicover plan to “cover the gap” in extras services, to opening one of the first health fund operated dental centre networks and launching Australia’s first on-demand injury cover*.
Because we believe in making healthcare understandable, affordable and high quality for our members, they’re empowered to make informed decisions about their health.
Through the HCF Catalyst program, we continue to invest in the future of Australia’s health by supporting small businesses with big ideas, and fund researchers working to improve health outcomes for all Aussies through the HCF Research Foundation.
About the role
The Marketing Specialist is responsible for the delivery and execution of campaigns and activity, focused on informing our members of business-critical events, compliance, service communications and any tactical campaigns. The communications strategy will be executed predominantly via member journeys in Salesforce, which will need to be designed to help inform, educate, engage, and ultimately retain members with HCF.
What you'll be responsible for
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Marketing analytics and reporting
Collect, analyze, and report on metrics to determine the success of marketing efforts and return on investment
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Multi-Channel Marketing Campaigns
Develop and execute multi-channel marketing campaigns to achieve specific goals, including awareness, engagement, and leads
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Market and Customer Research
Conducts research into relevant trends, industries, markets and customers to develop informed sales strategies
Skills you'll need
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Collaboration
Works with others by being open, clear in communication and listening to achieve goals
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Creativity
Generates multiple innovative/new/novel ideas to solve a problem
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Flexibility
Copes with changes and ambiguity in varying circumstances and can adapt behaviour effectively
Meet the team
