Stockland

Campaign Optimisation Specialist

Together, we create the future

  • Marketing

  • Full-time

  • Office | Sydney, NSW, Australia

  • Visa sponsorship · No

  • Junior · A role for someone with some basic skills, good motivation and ability to learn. Typically 1-2 years of experience is required.

  • ·

Why Stockland

Stockland (ASX:SGP) is one of the largest diversified real estate groups in Australia with $14.8 billion of real estate assets. We own, manage and develop retail town centres, workplace and logistics assets, residential and retirement living communities.

Our vision is to be a great Australian real estate company that makes a valuable contribution to our communities and our country. Since 1952 we have been shaping places that enable a better way to live every day.

We are committed leaders in sustainability and believe we have both the opportunity and responsibility to create the right balance of social, environmental and commercial conditions for our community, customers and investors now and in the future.

About the role

About the role Your role will be Operational, driving efficiency and accuracy of digital campaign implementation and reporting and Tactical, translating digital campaign data into insights and recommendations which increase quality enquiry volume.   Whilst there is a preference for this permanent, full-time role to be ideally based in our Sydney office, this role can be based in either of our Melbourne or Brisbane offices, so we are open to hearing from candidates in these locations. There is flexibility offered, to work between the CBD office and home.   Key responsibilities include:

  • Working with the Digital Marketing Manager, Social Media Marketing Manager and Stockland’s agencies to develop and implement digital marketing campaigns to ensure that all Stockland assets enhance brand and business unit objectives. This includes channels such as Social, Display and Search. 
  • Liaise with internal Marketing Managers across the country and Stockland’s agencies to brief in new and updated creative across all digital campaigns.
  • Consistently track and analyse the performance of campaigns to ensure efficiency and effectiveness, becoming fluent using the various tools and dashboards available to report frequently and in detail on performance of campaigns (ie: FB Business Manager)
  • Respond to internal and external queries about digital marketing performance with confidence and accuracy.
  • Build relationships with key stakeholder groups (ie internal marketing teams, production agency, media agency and other partners) as required to achieve outstanding digital campaigns in a manner that enhances the image and reputation of Stockland.

  About you

  • Tertiary qualifications in Marketing or equivalent
  • Experience working in a client role managing a significant performance media budget – including involvement in media planning, buying and implementation including production and creative, reporting and analysis OR experience working in a performance media role within a media agency
  • Strong competency of the following digital channels – Social, Display, Search from both the media and production/creative perspective
  • Data driven analysis and thinking (experience dealing with data using excel as well as digital dashboard)
  • Exposure to direct response campaigns and understanding of funnel marketing
  • Excellent attention to detail and organisational skills as well as the ability to multi-task effectively across various projects
  • Strong verbal and oral communication skills
  • Ability to manage multiple stakeholders effectively

What you'll be responsible for

  • 📊

    Marketing analytics and reporting

    Collect, analyze, and report on metrics to determine the success of marketing efforts and return on investment

  • 📣

    Campaign Support

    Support campaigns through various activities, including brainstorming, copywriting, partner or vendor liaison, and campaign execution

Skills you'll need

  • 💪🏼

    Resilience

    Bounces back from stressful experiences while being optimistic, emotionally aware, and adapts to change

  • 🔍

    Attention to detail

    Accurately identifies and rectifies discrepancies or errors that exists in information and deliverables

  • 🎙

    Verbal communication

    Speaks clearly to convey information effectively to a target audience

Meet the team

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Marketing

Stockland