Product Marketing Manager

Better furniture experiences, designed with the World in mind.

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  • Marketing

  • Full-time

  • Hybrid | Sydney, NSW, AU

  • Visa sponsorship · No

  • Mid Level · A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.

  • ·

Lauren Denny

Hiring manager, Koala

Why Koala

Combining customer-centric products, a world-class technology and fulfilment platform, incredible customer service and social good; we are changing the way people buy and enjoy furniture to create happier, healthier habitats.

At Koala, we do things a little differently and we don’t shy away from the fact that we expect a lot from our employees! We are ambitious. We are curious. We are selfless. We want you to challenge expectations, always look to make a difference and give us something different from the norm. We're a team full of entrepreneurial spirit and have a relentless focus on 'what's next' but while always reviewing 'what's been done' and learning, growing and adapting. We're confident, but NEVER arrogant and we adapt to change like Steve Smith under a short ball. Honesty and empathy drive everything we do, as well as a total focus on exceeding our customers’ expectations. So if you feel like this could be you... well what the bloody hell are you waiting for?

Koala is only great when its employees are happy — and we’re one happy bunch with some Treehouse perks below: Generous time off - volunteer, parental, life leave to help keep your work-life balance; Tuesday lunches, Monthly barbies, socials and stocked kitchen; Pet-friendly office; Free Koala products with ‘mates rates’ for your friends and fam; EAP including unlimited sessions for financial, work, relationship, family or wellbeing support; L&D platform Juno, as well as individual and team growth budgets and dedicated days; Short-term incentive plans ensure you benefit as Koala succeeds; finally, we believe that simply doing ‘no harm’ isn’t good enough - we are BCorp Certified, WWF Partnership, volunteer days, a member of SoftLanding, 1% and so much more.

About the role

Koala is seeking a high impact marketer to lead its critical cross-functional campaigns, events and activities in Australia. Reporting to the Chief Commercial Officer, you will work closely with other members of the Marketing Leadership Team to help set the marketing and comms agenda for the broader business, ensuring Koala achieves its brand, communications and commercial growth objectives. 

Please read on if you are passionate about cutting edge, impactful direct-to-consumer marketing and are excited by the opportunity to play a key part in the Koala Marketing team’s exciting next phase of disrupting the broken furniture industry, all while having a ton of fun in the process.


What key responsibilities does this role have @ Koala?

  • Coordinating effective launches of Koala’s new products onsite and offsite to ensure launch objectives are met
  • Leading and coordinating sale events to ensure commercial and customer goals are delivered
  • Leading cross-functional marketing projects and initiatives that arise and supporting the CCO in key strategic projects
  • Monitoring product and category performance to ensure other marketing team members are leaning into the right opportunities
  • Developing and ensuring delivery of a strong social proof strategy, including leading our product awards submissions
  • Owning and improving key campaign processes, including for product launches and sale events, and supporting the Marketing Leadership team to constantly improve and innovate our ways of working

What you'll be responsible for

  • ❇️

    Refining and Optimising Approaches

    Measure KPIs and collect feedback from existing and prospective customers, in order to refine messaging or optimize product

  • 🎙

    Positioning and Messaging Development

    Develop the value positioning of a product and craft compelling messages that convey this positioning across marketing channels

  • 🕵🏼

    Research and Insight Development

    Develop deep market and customer insights to guide strategy and activities

Skills you'll need

  • 🧩


    Generates multiple innovative/new/novel ideas to solve a problem

  • 📊

    Results orientation

    Focuses on outcomes and the steps it takes to achieve them

  • ✍🏼

    Written communication

    Writes in a clear and structured format to convey information and ideas effectively to a target audience

Meet the team



Applying with Hatch

Koala is using Hatch to accept applications for this role. Hatch helps you demonstrate your fit, no matter your background.

Learn more about Hatch