Chief Marketing Officer

For all people to find meaning in work

  • Marketing

  • Full-time

  • Hybrid | Surry Hills, NSW, AU · Our office days are Wednesday, Thursday, Friday, and the rest are up to you! Yep - you can bring your furry friends to the office :)

  • Visa sponsorship · Yes

  • Senior · A role for someone with advanced knowledge and skills. May involve mentoring, leading others or specialisation. Typically at least 5 years of experience.

  • ·

Adam Jacobs

Hiring manager, Hatch

Hatch is a Sydney-based tech company founded by Adam Jacobs (cofounder The Iconic) and Chaz Heitner (cofounder Zip Co). Our mission is for all people to find meaning in work.

Finding jobs is hard work, and hiring the right person is equally challenging. There’s been limited innovation in this space for a long time. Job boards still operate on industrial era principles of static CVs and job descriptions that keep people in boxes. We can do better. Much better.

Hatch is a new jobs marketplace that’s changing how people discover work they love. Modern AI matching technology matches candidates based on their underlying skills, values, and motivations. The re-imagined profile and job search experience provides a unique view into team and candidate cultures to help create great matches; more like a social community than an advertising board. The result is a level playing field where anyone can find meaning in work.

Hatch has seen rapid 10x growth in the past year, and is rapidly becoming the preferred job platform for Gen Z and beyond. More than 200,000 candidates and 120 employers now use Hatch, including Airtasker, Domain, HelloFresh, Hnry, News Corp, Nine, Qantas, Uber, and Woolworths. After an exciting fundraise we’re growing our team!

About the role

We’re looking for our first CMO! Someone with a proven track record in scale-ups, who is motivated to build a disruptive and loved brand, and a smart, sustainable candidate growth model. You'll report to our Co-founder & CEO Adam as part of our leadership team.

Hatch has the opportunity to redefine how people find meaningful work in the modern age, right across the world. If you’re passionate about that and have been waiting for a breakout opportunity, this is it!

You’ll be responsible for

  • Creating and overseeing the marketing strategy to rapidly grow both candidates and employers.
  • Crafting Hatch to be a loved, trusted, and category-defining brand for a vibrant community of young people and employers across Australia, ensuring brand consistency and integrity in all marketing communications.
  • Developing a sustainable marketing mix that includes SEO/Content, community/social, PLG funnels, paid, and lifecycle/retention campaigns, to scale candidate acquisition & engagement within an efficient blended CAC without overly relying on paid.
  • Ownership of the marketing function, leading a high performing team to have substantial impact on our growth trajectory. Current team size is six, which can grow alongside revenue.
  • Monitoring and driving key growth metrics, leveraging data and to adapt strategies. Enhancing marketing reporting and insights to deliver insights and tactical responsiveness.
  • Partnering with our VP Sales to lead B2B marketing initiatives aimed at generating leads to feed our sales team and self-serve jobs growth.
  • Collaborating with our Product, Engineering and Sales teams to together develop a PLG growth model, and ensure alignment of marketing objectives with our OKRs.

You will have deep experience in

  • Several of the key channels in your mix, including SEO, community marketing, social, content marketing, CRM/lifecycle, brand, or paid performance.
  • Brand strategy and brand marketing campaigns
  • B2C marketing at a tech product company

Some nice to haves:

  • Experience building PLG growth models
  • Marketplace experience
  • Having led an overall marketing team is desired experience but not necessary. If you’re ready for the challenge, we are too!

This role suits someone who is hungry for ownership and impact, has strong marketing fundamentals, and can bring both an analytical mind and a creative brand vision. 

You’ll be motivated to join a mission driven and user-centric organisation, and run a high performing team. We are a pre-product market fit startup so you’ll be hands on alongside your team, building from the ground up!

If that sounds like you, we'd love to hear from you.

What you'll be responsible for

  • 🗂

    Campaigns and Projects

    Develop and execute campaigns and projects, including co-branding, events, and lead-sharing

  • 🎯

    Strategy and Planning Development

    Plan and execute the content marketing strategy that aligns with Marketing and organisational goals

  • Multi-Channel Strategy

    Execute marketing strategy by using relevant marketing channels

Skills you'll need

  • 🧩


    Generates multiple innovative/new/novel ideas to solve a problem

  • 📊

    Results orientation

    Focuses on outcomes and the steps it takes to achieve them

  • 💭

    Critical thinking

    Identifies and synthesizes patterns and trends amongst various sources of information to reach a meaningful conclusion, perspective or insight

Meet the team



Applying with Hatch

Hatch is using Hatch to accept applications for this role. Hatch helps you demonstrate your fit, no matter your background.

Learn more about Hatch