Initiative
Digital Executive
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market.
Media and Communications
Full-time
Hybrid | Sydney, AU
Visa sponsorship · No
Mid Level · A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.
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Why Initiative
Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, LEGO, and T-Mobile.
Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 9,000+ strong talent across 90+ markets feel seen, heard, and valued.
About the role
The Digital Executive role at Initiative is responsible for negotiating, placing and maintaining buys across all channels on behalf of their clients. Digital Executives must work collaboratively with other disciplines of Strategy, Communications Design and Client Advice & Management.
You will be focused on strengthening and consolidating your buying skills and beginning to develop your implementation planning skills. You have a solid understanding of the media marketplace, market dynamics and audience trends, utilising this skill set to ensure best practice investment that delivers client results.
The position requires a strong aptitude for buying and the ability to multi-task. A high level of attention to detail, organisation, pride in your work and the ability to work under pressure is required.
- Responding to client requests and supporting the team on all media investment needs
- Developing a good understanding of their clients’ business and needs, as well as that of their
- core competitors
- Assist in the development of POVs for clients
- Assist the Managers/Directors in building campaign brief responses
- Ensure delivery of all campaign KPIs, understanding the impact on the client’s business.
- Demonstrate ownership of the buying and booking process for allocated clients across all media (place, confirm, monitor), following an approved media plan.
What you'll be responsible for
- 🗓
Campaign Planning and Execution
Assist in the development and implementation of advertising campaigns
- 💲
Media Buying and Negotiation
Negotiate rates and purchase media space on behalf of clients
- 🫱🏽🫲🏼
Project Coordination and Client Relations
Coordinate with accounts teams, creative teams, and clients to ensure project success
Skills you'll need
- ✅
Prioritization
Compares and ranks the relative importance &/or urgency of different tasks to identify the best order of actions
- 🔍
Attention to detail
Accurately identifies and rectifies discrepancies or errors that exists in information and deliverables
- 💡
Problem solving
Identifies problems and develops logical solutions that address the problems
Meet the team
Applying with Hatch
Initiative is using Hatch to accept applications for this role. Hatch helps you demonstrate your fit, no matter your background.
Learn more about Hatch