News Corp Australia

Marketing Automation Specialist

We are proud to be Australia’s most impactful media group, we’re even prouder of what we stand for. Together, we inform, advocate and inspire all Australians, for a better Australia.

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  • Marketing

  • Full-time

  • Hybrid | Sydney, AU

  • Visa sponsorship · No

  • Mid Level · A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.

  • Apply by 02 Oct · Posted 11 September

Natasha Siciliano

Hiring manager, News Corp Australia

Why News Corp Australia

With over 150 brands across news, sport and lifestyle, News Corp Australia is trusted by over 18 million Australians a month to provide the information and inspiration they seek. Renowned for world-class journalism and marketing services nationally and internationally, we offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields.

Diversity strengthens our national teams and newsroom as we seek to tell stories that represent the communities of Australia. Our people make us unique, and so we are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity. Applicants of diverse backgrounds are encouraged to apply!

About the role

  • Build, design, test and deploy targeted multi-channel and automated marketing campaigns
  • Campaign management including scope, development and maintenance of all new customer campaigns
  • Apply principles of personalisation and segmentation to create engaging and impactful customer journeys
  • Reporting on campaign performance and engagement metrics to key campaign stakeholders
  • Manage third party agency relationships, including technology and data agencies, across channels to ensure delivery of campaigns
  • Implement Test & Learn strategies across CRM engagement and retention initiatives with optimising campaign performance

What you'll be responsible for

  • 🗂

    Campaigns and Projects

    Develop and execute campaigns and projects, including co-branding, events, and lead-sharing

  • ✏️

    Content Creation

    Develop and distribute content that supports key business or marketing goals

  • Multi-Channel Strategy

    Execute marketing strategy by using relevant marketing channels

Skills you'll need

  • 🧩


    Generates multiple innovative/new/novel ideas to solve a problem

  • Prioritization

    Compares and ranks the relative importance &/or urgency of different tasks to identify the best order of actions

  • ✍🏼

    Written communication

    Writes in a clear and structured format to convey information and ideas effectively to a target audience

Meet the team

News Corp Australia

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