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How to land a Marketing Coordinator role with 3 strengths

Hatch Team

Jan 4, 2023
min read

Marketing Coordinators have detail orientation, collaboration & verbal communication skills. How can you showcase them in job applications?

If you’re thinking about a career in Marketing or Digital Marketing, a great place to start is an entry-level or junior Marketing Coordinator role.

A Marketing Coordinator typically develops, organises, supports and executes marketing campaigns, including brand campaigns, events, emails, community campaigns and more. This role can be office-based, remote or hybrid.

Responsibilities and day-to-day tasks include:

  • Understanding target audiences;
  • Creating content;
  • Collecting data and insights;
  • Budget management;
  • Aligning internal and external stakeholders; and
  • Reporting on performance.

While job descriptions can vary, an entry-level or junior Marketing Coordinator role gives you a good exposure to different skills and how a Marketing team works. This can help you decide your next career move, whether it’s to stay in the same role, dive into a specific area like Email or Partnerships, or even step away and try something else.

Thinking of working as a Marketing Coordinator? Here are 3 strengths managers look for.

#1 Marketing Coordinators have detail orientation skills

Being detailed-oriented means you can look at the finer things in your work and spot anything that needs improvement or changing, so the end result is the best it can be.

A Marketing Coordinator needs to have strong attention to detail, because they usually work and oversee a variety of projects and tasks at one time. Every task must be completed accurately and according to briefs to make sure the projects and campaigns run smoothly.

In this role, detail orientation helps you to:

  • Review your own work (and work from others) for quality, accuracy and consistency: You may spot typos in a newsletter or inconsistent brand colours used in a banner design.
  • Keep track of moving pieces. You could look after a budget for a campaign or check that tasks are completed by their deadlines.

#2 Marketing Coordinators have collaboration skills

Being good at collaboration means you can work well with others to achieve a specific goal or outcome by being open, communicating clearly and listening to each other.

A Marketing Coordinator needs to be a good at collaborating, because they often work closely with a number of people within their team, as well as cross-functionally with stakeholders from Sales, Tech, Customer Support, Business Operations and more.

In this role, collaboration helps you to:

  • Coordinate and share ideas and information between different people. You may host a brainstorm session for your team to gather ideas for an upcoming campaign. You may have also
  • Listen and learn from others. You might get inspiration and insights from other teams (like Sales or Customer Service) to improve your marketing efforts.
  • Find new ways to work together as a team. You could discover an online whiteboard tool that all team members find easy to use and collaborate in real-time.

#3 Marketing Coordinators have good verbal communication skills

Strong verbal communication means you can speak clearly to a group of people and get your message through effectively.

A Marketing Coordinator needs to be good at verbal communication to successfully collaborate with others in a variety of projects and tasks. This naturally involves informing and updating people across the business, as well as engaging with external stakeholders like partners, communities, media and influencers.

In this role, strong verbal communication helps you to:

  • Present ideas effectively. You may have to give updates at a weekly marketing meeting about a campaign and how it can be improved.
  • Tailor your communication to different audiences. You might be planning an event and involves working with different people, including giving caterers directions, sharing campaign goals with influencers and updating partner brands.
  • Align with other people. You could have a good way to ensure you have a clear understanding from you manager about an upcoming campaign’s requirements so you can start planning and execution.

How to showcase these strengths in your resume or job application

Hiring managers don’t just look at what you’ve previously done for work. By painting a picture of how you use particular strengths, regardless of your work experience, you’re giving them a better picture of how you’ll tackle new challenges in the role they’re hiring for.

Here’s how to showcase a skill or strength in your job application.

Step 1: Highlight your strength

Think of a time you used a particular strength on one of the following:

  • A past work project or task;
  • A university project; or
  • A life experience - you may have helped a friend’s business, managed a school society’s budget or planned an event.

Step 2: Briefly share how you put the strength in action

Give quick summary about your approach and why it helped you in that situation.

Step 3: Describe the results or outcomes

How was it a success? Did you learn anything new? What would you do next time?

Open your door wider with similar roles

Role titles and job descriptions can vary, depending on the company’s goals and teams. If you’re applying for Marketing Coordinator jobs, try expanding your options by exploring these roles that usually have similar responsibilities and strengths:

  • Marketing Consultant
  • Graduate Marketer
  • Marketing Assistant
  • Marketing Executive
  • Marketing Analyst
  • Media Assistant
  • Social Media Coordinator
  • Social Media Executive
  • Account Coordinator

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