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Frequently asked questions

How can I discover the best marketing teams?

Which companies have marketing internships?

Can I become a marketer with little or no experience?

What's it like to work in marketing?

Introduction to marketing

Marketing is a dynamic discipline that involves promoting and selling products or services to target audiences. In today's digital age, marketing has expanded beyond traditional methods to encompass online strategies, social media, and data-driven insights. Exploring marketing jobs can open doors to a wide range of exciting opportunities where you can use your creativity, analytical skills, and strategic thinking to drive business growth.

What are the roles and responsibilities in marketing?

Marketing roles can vary depending on the industry, company size, and specific objectives. Common marketing positions include growth marketer, product marketer, brand marketer, content writer and community manager. In these roles you may be responsible for developing marketing campaigns, creating compelling content, managing social media channels, conducting market research, analysing data, and collaborating with cross-functional teams to achieve broader business goals.

What skills are useful for a career in marketing?

To thrive in marketing jobs, certain skills and qualifications are highly valuable:

  • Strong communication skills, both written and verbal, are essential for crafting effective marketing messages and collaborating with stakeholders.
  • Creativity is crucial for developing innovative campaigns and content that resonate with target audiences.
  • Analytical skills are important for interpreting data, measuring campaign performance, and making data-driven decisions.
  • The ability to use digital marketing tools and platforms, such as Google Analytics, SEO tools, and social media management tools, is also highly desirable.

What career development opportunities are available in marketing?

A career in marketing brings with it a tonne of growth opportunities in a field that's constantly evolving. As you gain skills and experience you can progress into a manager or leadership role, or further specialise your skills. There’s a large number of resources you can take advantage of to further your knowledge and skills such as online courses, industry certifications, conferences and workshops.

Recently closed roles

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