Xero
Digital Asset Content Manager
To make life better for people in small business, their advisors, and communities around the world by rewiring the world of small business by making it seamless, simpler, and smarter
Marketing
Full-time
Office | Melbourne, VIC, Australia
Visa sponsorship · No
Mid Level · A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.
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Why Xero
Xero is a cloud-based accounting software platform for small businesses with over 2.7 million subscribers globally. Through Xero, small business owners and their advisors have access to real-time financial data any time, anywhere and on any device. Xero offers an ecosystem of over 1,000 third-party apps and 300 plus connections to banks and other financial partners. In 2020 and 2021, Xero was included in the Bloomberg Gender-Equality Index and in 2020, Xero was recognised by IDC MarketScape as a leader in its worldwide SaaS and cloud-enabled small business finance and accounting applications vendor assessment.
About the role
How you’ll make an impact:
Our Digital Asset Content Manager role has been created to above all bring governance and strategic management of assets held in our Xero Digital Asset Management platform, DAM.
As a Digital Asset Content Manager you will be the conduit between asset creators, asset users and key stakeholders and be responsible for the overall strategic and operational management of assets within the DAM by utilising the DAM Content Framework and constantly reviewing and challenging this and the Operational Model supporting the DAM.
Key to the success of this role will be the ability to apply a robust content strategy and tactical management plan to our assets. With attention to detail, you will work with a range of stakeholders and users that will require coordination to ensure the DAM content is consistently meeting the needs of our users, is accessible, is maintained and well managed at all times. Everyday, you lean in to your ability to build and maintain strong relationships with those stakeholders and key user groups, understanding their workflows, technical requirements and needs.
What you'll be responsible for
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Marketing analytics and reporting
Collect, analyze, and report on metrics to determine the success of marketing efforts and return on investment
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Copywriting and Content Creation
Write compelling content in line with the brand’s voice to achieve key goals, including awareness, ranking, and conversion
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Content Development
Build and manage a rich content calendar that attracts the relevant audiences
Skills you'll need
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Collaboration
Works with others by being open, clear in communication and listening to achieve goals
- ✍🏼
Written communication
Writes in a clear and structured format to convey information and ideas effectively to a target audience
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Attention to detail
Accurately identifies and rectifies discrepancies or errors that exists in information and deliverables
Meet the team
