Xero
Head of Marketing Planning & Integration
To make life better for people in small business, their advisors, and communities around the world by rewiring the world of small business by making it seamless, simpler, and smarter
Marketing
Full-time
Remote | GMT+8, GMT+9, GMT+10
Visa sponsorship · No
Mid Level · A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.
·
Why Xero
Xero is a cloud-based accounting software platform for small businesses with over 2.7 million subscribers globally. Through Xero, small business owners and their advisors have access to real-time financial data any time, anywhere and on any device. Xero offers an ecosystem of over 1,000 third-party apps and 300 plus connections to banks and other financial partners. In 2020 and 2021, Xero was included in the Bloomberg Gender-Equality Index and in 2020, Xero was recognised by IDC MarketScape as a leader in its worldwide SaaS and cloud-enabled small business finance and accounting applications vendor assessment.
About the role
How you’ll make an impact
The Head of Marketing Planning & Integration will be responsible for driving planning and program excellence across our marketing teams and initiatives that will support and increase informed collaboration with global and regional marketing teams across Xero. This role will have ownership of key planning and operating models that allows Xero to deliver effective marketing programmes to achieve our commercial goals
-- Drive an effective marketing planning approach that ensures seamless execution and achievement of our marketing goals and objectives, capacity planning, budget management, measurement and including any necessary tools, systems and processes -- Ensure key stakeholders have visibility of real-time plans at any time with corresponding performance status -- Dynamic process enabling rapid (real time) response to opportunities and to manage poor returning investments -- Ensure Xero develops and deploys excellence in; the measurement and management of marketing investments -- Identifying any plan gaps versus our goals and working with teams to close those gaps -- Identifying opportunities to consolidate or streamline initiatives and collaborating with relevant teams to explore and execute -- Driving cross marketing programs and initiatives to ensure positive outcomes and seamless execution to maximise customer value
What you'll be responsible for
- 📈
Campaign Optimisation
Increase performance of campaigns by proactively finding opportunities and tactics to improve processes, experiences, and results
- ❎
Multi-Channel Marketing Campaigns
Develop and execute multi-channel marketing campaigns to achieve specific goals, including awareness, engagement, and leads
- 🔮
Experimentation
Design and conduct experiments within a set budget to test hypotheses and evaluate findings for optimization of growth tactics
Skills you'll need
- 🧩
Creativity
Generates multiple innovative/new/novel ideas to solve a problem
- 👍🏼
Flexibility
Copes with changes and ambiguity in varying circumstances and can adapt behaviour effectively
- 🤓
Learning agility
Identifies and applies strategies to enhance reception, retention and use of newly acquired information, skills, and abilities