Xero
Lifecycle Audience Lead
To make life better for people in small business, their advisors, and communities around the world by rewiring the world of small business by making it seamless, simpler, and smarter
Marketing
Full-time
Office | Melbourne, VIC, Australia
Visa sponsorship · No
Mid Level · A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.
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Why Xero
Xero is a cloud-based accounting software platform for small businesses with over 2.7 million subscribers globally. Through Xero, small business owners and their advisors have access to real-time financial data any time, anywhere and on any device. Xero offers an ecosystem of over 1,000 third-party apps and 300 plus connections to banks and other financial partners. In 2020 and 2021, Xero was included in the Bloomberg Gender-Equality Index and in 2020, Xero was recognised by IDC MarketScape as a leader in its worldwide SaaS and cloud-enabled small business finance and accounting applications vendor assessment.
About the role
As a Lifecycle Audience Lead, you will play a crucial role in supporting Xero’s global lifecycle and automation strategy by enhancing Xero’s ability to locate, segment, target and grow audiences that ultimately deliver on our business objectives.
Reporting in to the Head of Lifecycle, you will be working closely in this role with a variety of digital stakeholders to determine how we segment and apply our audiences to deliver personalised, orchestrated journeys that are #beautiful, relevant and above all impactful.
As you do the best work of your life here at Xero, you will live, breathe and sweat the audience strategy along with its utilisation and performance, championing the newly implemented CDP in order to do so. We are looking for an Audience Lead who is above all, data-savvy, commercially astute and **apt at working with both business and technical automation and data stakeholders **to drive outcomes that deliver high quality customer conversion and overall market share growth.
What you'll be responsible for
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Opportunity Generation
Create, expand, and accelerate opportunities through customer-centred marketing execution
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Multi-Channel Marketing Campaigns
Develop and execute multi-channel marketing campaigns to achieve specific goals, including awareness, engagement, and leads
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Customer Journey Insight Development
Understand a brand’s customers and their journey throughout touch points and processes, to drive strategy for positive customer experience
Skills you'll need
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Collaboration
Works with others by being open, clear in communication and listening to achieve goals
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Written communication
Writes in a clear and structured format to convey information and ideas effectively to a target audience
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Problem solving
Identifies problems and develops logical solutions that address the problems
Meet the team
