AFL - Australian Football League
Loyalty Digital Product Manager
The AFL Purpose is to progress the game, so everyone can share in its heritage and possibilities.
Product Management and Design
Full-time
Office | Melbourne, VIC, Australia
Visa sponsorship · No
Senior · A role for someone with advanced knowledge and skills. May involve mentoring, leading others or specialisation. Typically at least 5 years of experience.
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Why AFL - Australian Football League
he AFL is Australia’s premier sporting organisation supporting a constantly evolving national competition. Our purpose is to progress the game, so everyone can share in its heritage and possibilities.
We have a strong workforce presence in most States and Territories of Australia including Northern Territory, QLD, NSW / ACT, Victoria and Tasmania.
As the AFL industry continues to grow and evolve at both the elite and community levels, we are focused on ensuring we attract and retain great people in both permanent and casual roles at all levels and within all areas of our industry.
Importantly, we aim to reflect the communities where our game is played by recruiting locally where possible to strengthen our connection to the ‘grassroots’ of our game. We are also fortunate to have hundreds of passionate volunteers within our industry, offering their time and expertise to help grow our game.
About the role
As the Loyalty Digital Product Manager, you will be responsible for developing a rewards program that recognises fan interaction and serves as a central growth driver for our consumer ecosystem. You will leverage your deep expertise in loyalty development, particularly within digital product spheres, to enhance fan engagement, data activation, and ultimately, AFL's direct-to-consumer capabilities. The rewards program will be designed to integrate with stadiums, food and beverage, merchandise, ticketing, digital content and most importantly, our 18 Clubs.
What you'll be responsible for
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Feature Prioritization & Roadmap
Decide which features to build and when, and create a plans for their effective delivery
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Product Delivery & Improvement
Ship the product and continuously improve it based on customer and market feedback
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Product Vision & Strategy
Establish a clear direction for the product and ensure the team is aligned with its goals
Skills you'll need
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Collaboration
Works with others by being open, clear in communication and listening to achieve goals
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Results orientation
Focuses on outcomes and the steps it takes to achieve them
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Problem solving
Identifies problems and develops logical solutions that address the problems
Meet the team
