AFL - Australian Football League
National Campaign & Product Marketing Manager
The AFL Purpose is to progress the game, so everyone can share in its heritage and possibilities.
Marketing
Full-time
Office | Melbourne, VIC, Australia
Visa sponsorship · No
Senior · A role for someone with advanced knowledge and skills. May involve mentoring, leading others or specialisation. Typically at least 5 years of experience.
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Why AFL - Australian Football League
he AFL is Australia’s premier sporting organisation supporting a constantly evolving national competition. Our purpose is to progress the game, so everyone can share in its heritage and possibilities.
We have a strong workforce presence in most States and Territories of Australia including Northern Territory, QLD, NSW / ACT, Victoria and Tasmania.
As the AFL industry continues to grow and evolve at both the elite and community levels, we are focused on ensuring we attract and retain great people in both permanent and casual roles at all levels and within all areas of our industry.
Importantly, we aim to reflect the communities where our game is played by recruiting locally where possible to strengthen our connection to the ‘grassroots’ of our game. We are also fortunate to have hundreds of passionate volunteers within our industry, offering their time and expertise to help grow our game.
About the role
The National Game Development Campaign & Product Marketing Manager is a key part of the Game Development Engagement leadership team at the AFL and is a critical role that is responsible for designing, strategising and implementing the marketing, campaign, digital and communications execution across all Game Development product segments.
What you'll be responsible for
- 📈
Campaign Optimisation
Increase performance of campaigns by proactively finding opportunities and tactics to improve processes, experiences, and results
- 📊
Marketing analytics and reporting
Collect, analyze, and report on metrics to determine the success of marketing efforts and return on investment
- ❎
Multi-Channel Marketing Campaigns
Develop and execute multi-channel marketing campaigns to achieve specific goals, including awareness, engagement, and leads
Skills you'll need
- 👥
Collaboration
Works with others by being open, clear in communication and listening to achieve goals
- 🧩
Creativity
Generates multiple innovative/new/novel ideas to solve a problem
- 👍🏼
Flexibility
Copes with changes and ambiguity in varying circumstances and can adapt behaviour effectively