Who Gives A Crap
Growth Marketing Manager
We started Who Gives A Crap when we learnt that 2.4 billion people don't have access to a toilet (now 2 billion – yay for progress!)
Marketing
Full-time
Office | Melbourne, VIC, Australia
Visa sponsorship · No
Senior · A role for someone with advanced knowledge and skills. May involve mentoring, leading others or specialisation. Typically at least 5 years of experience.
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Why Who Gives A Crap
We make eco-friendly products and donate 50% of our profits to help build toilets for the billions of people who lack proper access. So far, we've contributed over $10 million AUD (roughly $7.4 million USD) to fund water and sanitation projects around the globe. Basically, we're really good at doing good.
With hubs in Australia, the Philippines, China, the US, UK and Europe, our ambitious team of 170+ work tirelessly to make the biggest possible impact for people and the planet. Over the next couple of years, we're working to increase our annual donation tenfold and we won't rest until everyone in the world has access to clean water and sanitation services.
As a certified B Corp™, we work to make a difference every day while maintaining the highest standards of social and environmental impact.
About the role
A bit about the role
At Good Time, we believe creating a connection with our customers through our unique story and mission is key to building a lasting brand. As we expand our presence, we're seeking a passionate Growth Marketing Manager to join our growing team. You'll play a pivotal role in driving significant revenue growth by spearheading strategic customer acquisition initiatives across the US, AU, and UK markets. You'll find new and innovative ways to get our products into people's hands including exploring innovative marketing channels that go beyond just selling directly to consumers.
You'll be the quarterback of Good Time's growth! Reporting to the Good Time General Manager, you'll develop winning strategies to attract new customers. This includes creating plans for various marketing channels (think social media, email, website ads) to exceed our goals. You'll also be our point person for managing our presence on Amazon, making sure we get the best results and optimize our spending. Finally, you'll work closely with our Digital product team and media agency to test and improve our website and ensure a smooth buying experience for our customers.
Our team spans across the US and Australia, and we're open to amazing candidates from anywhere in these two hubs. We're not immune to the effects of challenging time zones, but we look to solve this by committing to 3-4 hours per day of collaboration time, which sees our US team aligning to PST afternoons and our Australian team sometimes diving into earlier mornings.
What you'll be responsible for
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Hypothesis Development
Conduct research and analysis to identify opportunities and develop hypotheses for product growth
- 🔮
Experimentation
Design and conduct experiments within a set budget to test hypotheses and evaluate findings for optimization of growth tactics
- 💲
Paid Social
Analyze and optimize targeted advertising on social platforms to reach specific audiences
Skills you'll need
- 🧩
Creativity
Generates multiple innovative/new/novel ideas to solve a problem
- ✅
Prioritization
Compares and ranks the relative importance &/or urgency of different tasks to identify the best order of actions
Meet the team
We pride ourselves as market innovators: offering do-good, feel-good products that are conveniently delivered to our customers' doors - but that's only the beginning of our story. As we continue to build on our momentum and scale up, we are looking to go even deeper into the markets that we're already in. The team is responsible for planning, building, launching, and analyzing new and old campaigns that help delight and retain our customers. In line with this, we are customer-centric, equally creative and data-driven, and instrumental in scaling growth across our brands, geographies, and markets.