Canva
Senior Motion Creative Producer
To empower everyone in the world to design anything and publish anywhere
Marketing
Full-time
Office | Sydney, NSW, Australia
Visa sponsorship · No
Senior · A role for someone with advanced knowledge and skills. May involve mentoring, leading others or specialisation. Typically at least 5 years of experience.
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Why Canva
Launched in 2013, Canva is an online design and visual communication platform with a mission to empower everyone in the world to design anything and publish anywhere.
About the role
As with any business experiencing fast growth, your role and its core areas of focus are likely to evolve significantly over time. We empower our people to adapt their own role for scale. Some of the key goals that you should be seeking to achieve over the coming 12 months and beyond to facilitate this are:
- Create briefs for agency partners which incorporates existing insights about creative best practices and preferences in key international markets
- Curate regionally relevant photography, graphics, and other design elements to make them easily available to agency partners and internal design teams
- Scale creative guidelines and best practices documentation for localisation and internationalisation at several levels of depth and with many diverse stakeholders in mind
- Establish a review process for localised creative produced by our agency partners
- Establish a templated approach for the design specialty to follow that enables efficient localisation
What you'll be responsible for
- 📊
Marketing analytics and reporting
Collect, analyze, and report on metrics to determine the success of marketing efforts and return on investment
- ✏️
Copywriting and Content Creation
Write compelling content in line with the brand’s voice to achieve key goals, including awareness, ranking, and conversion
- 𝌞
Content Development
Build and manage a rich content calendar that attracts the relevant audiences
Skills you'll need
- 👥
Collaboration
Works with others by being open, clear in communication and listening to achieve goals
- ✍🏼
Written communication
Writes in a clear and structured format to convey information and ideas effectively to a target audience
- 🔍
Attention to detail
Accurately identifies and rectifies discrepancies or errors that exists in information and deliverables
Meet the team
Content Design is a small and growing team that is part of our Design specialty. Canva sees content as a key part of its ongoing success – and we’re really focused on improving our content experience. We have a fun, human voice that we want to do a better job of getting across to our users, instead of, you know, “generic UX writing” voice.
The Content Design team collaborates closely with PMs, Designers, Engineers and Design Researchers to identify solutions that prioritize our users’ needs.