Xero
Marketing Automation Lead
To make life better for people in small business, their advisors, and communities around the world by rewiring the world of small business by making it seamless, simpler, and smarter
Marketing
Full-time
Office | Melbourne, VIC, Australia
Visa sponsorship · No
Senior · A role for someone with advanced knowledge and skills. May involve mentoring, leading others or specialisation. Typically at least 5 years of experience.
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Why Xero
Xero is a cloud-based accounting software platform for small businesses with over 2.7 million subscribers globally. Through Xero, small business owners and their advisors have access to real-time financial data any time, anywhere and on any device. Xero offers an ecosystem of over 1,000 third-party apps and 300 plus connections to banks and other financial partners. In 2020 and 2021, Xero was included in the Bloomberg Gender-Equality Index and in 2020, Xero was recognised by IDC MarketScape as a leader in its worldwide SaaS and cloud-enabled small business finance and accounting applications vendor assessment.
About the role
How you’ll make an impact:
As a Marketing Automation Lead here at Xero, youʼll be playing a crucial role in driving Xeroʼs digital performance, by orchestrating #beautiful experiences to users that truly delight and inspire action. Youʼll be part of a team responsible for accelerating growth by delivering personalised, fully orchestrated journeys at scale - ensuring every conversation we have adds value to our relationships.
Putting our customers at the core of everything you do, and working with specialists in this space, youʼll use a human-centred design approach to understand who our users are, what they need and design marketing automation journeys that ensures every conversation we have adds value to our relationships.
Balancing strategy with tactical execution, you'll have your eye on the long-term prize, while constantly learning from live marketing automation performance. We are looking for a Marketing Automation Lead who is above all - data-savvy, **commercially astute **and apt at working with both business and technical stakeholders to drive outcomes that deliver high quality customer conversion and overall market share growth.
What you'll be responsible for
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Cross-Functional Collaboration
Work with various teams in the organization to achieve a project or goal, including customer journey and customer insights
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Experimentation
Design and conduct experiments within a set budget to test hypotheses and evaluate findings for optimization of growth tactics
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Research and Insight Development
Develop deep market and customer insights to guide strategy and activities
Skills you'll need
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Creativity
Generates multiple innovative/new/novel ideas to solve a problem
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Numerical problem solving
Works with numerical information and performs mathematical calculations to solve problems
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Attention to detail
Accurately identifies and rectifies discrepancies or errors that exists in information and deliverables
Meet the team
