As a Direct Marketing Lead, you're responsible for orchestrating comprehensive strategies that leverage various direct marketing channels, including brochures and publications, direct mail, trade marketing support, and roadshows strategies, to effectively engage target B2C and B2B audiences and drive desired outcomes.

Your role involves overseeing the development and distribution of brochures and publications that communicate key messaging and offerings to potential customers. This includes collaborating with creative teams to design compelling materials, coordinate printing solutions, deliveries and marketing launches.

In direct mail strategy, you'll design targeted campaigns to reach specific audience segments via postal mail, aiming to generate leads and prompt desired actions. This involves crafting personalised messaging, managing mailing lists, and analysing campaign performance metrics to optimise results.

Trade marketing support fall within your purview as well. You'll develop strategies to support the PONANT products and services through promotional tools, sales and marketing kits, co-op advertising suppport in collaboration with the commercial department.

Overall, as a Direct Marketing Lead, your role is pivotal in crafting and executing multifaceted direct marketing initiatives that effectively engage audiences across various channels, driving lead generation, brand awareness, and ultimately, business growth.