Social Content Producer

A women's media company with a purpose: to make the world a better place for women and girls

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  • Marketing

  • Full-time

  • Hybrid | Sydney, NSW, AU ยท We offer a hybrid model of working where you can work some days in the office and some from home.

  • Visa sponsorship ยท No

  • Mid Level ยท A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.

  • ยท

Hayley Laverack

Hiring manager, Mamamia

Why Mamamia

Mamamia is Australia's largest digital media company and our core purpose is to make the world a better place for women and girls. We reach seven million women each month across written, video and social platforms and we have the largest women's podcast network in the world with 55 different shows

About the role

As the Social Content Producer at Mamamia, your primary focus will be on our chart-topping flagship podcast, Mamamia Outloud. You will play a pivotal role in crafting and amplifying the Mamamia Outloud brand presence across diverse social media platforms, ensuring its continued success and resonance with our audience.

Your creativity and strategic vision will be key in crafting content that not only aligns with the Mamamia Outloud distinctive tone but also captivates our audience on platforms like Instagram and TikTok. This dynamic role requires a combination of content creation, community management, and staying ahead of industry trends to ensure Mamamia remains at the forefront of social media engagement.

Here's some of the stuff you can expect to be doing if you join us:

  • Content Creation & execution - Film, edit, and produce captivating reels optimised for Instagram and TikTok, incorporating trending music, effects, and editing techniques
  • Community management - Engage with the audience on Instagram and TikTok by responding to comments, messages, and mentions, fostering a positive and interactive community around the brand.
  • Provide regular feedback to the wider content team with insights and learnings from audience feedback- Effectively moderate assigned channels and escalate as required
  • Commercial and Subscription - Stay up-to-date with industry trends, platform updates, and emerging features incorporating innovative ideas into content strategies.

What you'll be responsible for

  • ๐Ÿ’™

    Social Media Content Creation

    Create visual and written content that is optimized for social media channels to achieve specific goals

  • ๐Ÿ‘ฅ

    Community Management

    Create a positive community amongst stakeholders with ongoing support and conversations, to strengthen relationships, foster loyalty, and increase advocacy

  • ๐Ÿ•ต๐Ÿผ

    Research and Insight Development

    Develop deep market and customer insights to guide strategy and activities

Skills you'll need

  • ๐Ÿงฉ


    Generates multiple innovative/new/novel ideas to solve a problem

  • โœ๐Ÿผ

    Written communication

    Writes in a clear and structured format to convey information and ideas effectively to a target audience

  • ๐Ÿ”

    Attention to detail

    Accurately identifies and rectifies discrepancies or errors that exists in information and deliverables

Meet the team



Applying with Hatch

Mamamia is using Hatch to accept applications for this role. Hatch helps you demonstrate your fit, no matter your background.

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