Vow

Creative Content Designer

Our obsession is inventing meat products that are tastier, more nutritious, and far more sustainable than meat from animals.

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  • Product Management and Design

  • Full-time

  • Hybrid | Sydney, NSW, AU

  • Visa sponsorship · No

  • Mid Level · A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.

  • ·

Avatar

Chris Ford

Hiring manager, Vow

Vow is a diverse, cross-functional team of innovators, engineers, scientists, artists and most importantly, foodies! We’re reinventing food from the ground up to make it more delicious and sustainable for everyone by making cell based meat.

About the role

Earlier this month, Vow launched its first brand, Forged, with our first product in Singapore - an utterly delicious parfait made from cultured Japanese quail cells and a meat we haven’t seen on our plates before. Forged is a brand built on doing things that are deliberately different, from inventing Quailia, a new animal made only to be utterly delectable, or our infamous Mammoth Meatball made from the DNA of a Woolly Mammoth. Now that we’ve launched we’re hungry to get the Forged brand into the world, and build impactful content that both catches the world’s attention and brings to life an ultra premium brand that gets diners everywhere eager to try a totally new category of meat.

We’re looking for a content whiz & mid-weight design extraordinaire - who equally thrives off of coming up with ideas and creating captivating content across different mediums. As our first in-house designer, you’ll own bringing both our Forged & Vow brands to life across a myriad of touchpoints - from social content creation, designing brand ads & out-of-home, event design, brand collateral, emails, and more. You’ll be given the runway to come up with fresh ways to interpret our brands day-to-day and actually put your work into the world, and your creativity will help build Forged into a brand worth following.

You will:

  • Ideate, create, and produce content for our current brand, Forged, positioning it as a luxury brand amongst meat eaters.
  • Ideate, create, and produce content for Vow’s company social channels helping to establish Vow as a globally admired business and employee brand.
  • Produce brand and product photoshoots that make our food look droolworthy, sourcing photographers and/or videographers where relevant.
  • Design and publish website content for Vow and Forged.
  • Develop and produce brand collateral and touchpoints – from menus to merchandise and everything in between – or manage external partners where relevant.
  • Design on-brand email content from Forged to our new (and growing) audience and consumer base.
  • Bring to life the Forged brand in new and innovative ways on digital channels - adapting the visual guidelines to social, web and physical spaces.
  • Develop reactive ads and content, either producing or partnering with agencies and production companies to execute.
  • Have ownership of our social channels and what we post regularly that represents our brands to the world.
  • Design the content we take to investors and new restaurant partners.
  • Design all the sales materials for our products that we take to customers (in particular chefs) from sell sheets, merchandise, recipe guides and more to get it onto more menus.

What you'll be responsible for

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    Content Strategy Development

    Formulate comprehensive content strategies aligned with business objectives and target audience needs

  • 🎨

    Content Creation and Curation

    Develop original and relevant content, as well as review existing materials to ensure it is up to date

  • Stakeholder Engagement

    Partner with stakeholders to understand specifications, business requirements, and communicate insights

Skills you'll need

  • 👥

    Collaboration

    Works with others by being open, clear in communication and listening to achieve goals

  • 🧩

    Creativity

    Generates multiple innovative/new/novel ideas to solve a problem

  • 🔍

    Attention to detail

    Accurately identifies and rectifies discrepancies or errors that exists in information and deliverables

Meet the team

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Vow

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