Eucalyptus
Lifecycle Marketer
We dream, build and run digital healthcare companies!
Marketing
Full-time
Hybrid | Sydney, NSW, AU
Visa sponsorship · No
Mid Level · A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.
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Why Eucalyptus
Eucalyptus (or 'Euc' for short) is a healthcare technology organisation on a mission to deliver high touch, high quality care to millions of patients.
Eucalyptus is a house of consumer healthcare brands built off of a core shared technology and services layer. We have 5 healthcare brands that form the connective tissue between telehealth consults with doctors, pharmacy delivery and ongoing patient care. Our goal is to provide a differentiated and comprehensive care experience for a wide variety of patients and conditions
So, why join Eucalyptus?
We work with doctors, specialists, pharmacists, and medical professionals from all over the country, and our 5 brands speak to different people at different stages of their life and needs.We have built a patient-centric platform that provides end-to-end healthcare at scale and we've managed to do all this, in just 3 years!
We also offer amazing benefits to our Permanent Staff:
- Employee-only discounts from our portfolio of healthcare brands
- Wellness benefits- monthly Health & Fitness allowance.
- Social clubs that allow you to bond with employees with similar interests
- WFH allowance to set up your home office.
- Events and Company Off-sites that happen at least once a quarter.
- Lots of Merch!!!
About the role
In this role, you will be the owner of all the lifecycle flows that power the Juniper Program experience. You will be responsible for managing this to deliver the best patient experience, optimising for engagement, retention and monetisation.
- Develop and implement sophisticated multi-channel, multi-platform lifecycle marketing campaigns
- Drive technically advanced execution of CRM strategies across various tools and platforms
- Collaborate with cross-functional teams to design and optimise service and app engagement strategies
- Drive the execution of experiences through various channels such as push notifications, SMS, email, in-app banners, video, etc…
- Analyse campaign performance and refine strategies based on data-driven insights
- Support the transition of Euc’s business model to a service-oriented approach, focusing on customer lifecycle management
About you (Who you are)
- You have a minimum of 3-4 years experience in a lifecycle marketing role
- You are curious and passionate about the technical implementation of multi-channel product experiences
- You have the ability to adapt to and work with a variety of CRM tools and platforms
- You’re happy to dive into Liquid syntax; experience working with 3rd party APIs and webhooks is a bonus
- You thrive in ambiguous environments and enjoy tackling tasks that require creative problem-solving
- You have experience in startup or agency environments and are comfortable with the pace and demands of a scale-up
What you'll be responsible for
- ❎
Multi-Channel Marketing Campaigns
Develop and execute multi-channel marketing campaigns to achieve specific goals, including awareness, engagement, and leads
- ❎
Multi-Channel Strategy
Execute marketing strategy by using relevant marketing channels
- 🤖
Marketing Automation
Use software to automate and simplify marketing tasks
Skills you'll need
- 👥
Collaboration
Works with others by being open, clear in communication and listening to achieve goals
- 🧩
Creativity
Generates multiple innovative/new/novel ideas to solve a problem
- ✍🏼
Written communication
Writes in a clear and structured format to convey information and ideas effectively to a target audience
Meet the team
Applying with Hatch
Eucalyptus is using Hatch to accept applications for this role. Hatch helps you demonstrate your fit, no matter your background.
Learn more about Hatch