B2B Marketing Specialist

In this role, you will own Product B2B marketing plans. You will develop marketing strategy plus create and execute effective campaigns. You'll be customer-obsessed and work tirelessly to understand customer needs and drive product adoption. This is a newly created role with the opportunity to engage in the full marketing mix - from direct marketing emails, social and online advertising to content development and PR.

Responsibilities

• Develop ANZ marketing plan for our key mobility products for enterprise customers 
• Plan, manage and execute marketing campaigns to drive the adoption of our product
• Work closely with Product and Sales Operations to refine mobility product proposition for Business customers
• Analyse and report on marketing performance and apply insights and learnings to future campaigns
• Work with agencies to execute the product marketing campaign
• Develop new content and localise global content materials

Mid Level

A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically after a few years of experience.

Customer Journey Insight Development

Understand a brand’s customers and their journey throughout touch points and processes, to drive strategy for positive customer experience

Multi-Channel Strategy

Execute marketing strategy by using relevant marketing channels

Collaboration

Works with others by being open, clear in communication and listening to achieve goals

Creative problem solving

Generates multiple innovative/new/novel ideas to solve a problem

Written communication

Writes in a clear and structured format to convey information and ideas effectively to a target audience