Woolworths Group

Digital Communication & Content Manager

We create better experiences together for a better tomorrow.

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  • Marketing

  • Full-time

  • Hybrid | Sydney, NSW, AU

  • Visa sponsorship · No

  • Mid Level · A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.

  • ·

Matt Smaller

Hiring manager, Woolworths Group

Why Woolworths Group

Woolworths Group is a food and everyday needs retailer united by the shared purpose of creating better experiences together for a better tomorrow. With more than 1,400 stores across its Woolworths Supermarkets, Countdown Supermarkets (New Zealand) and BIG W brands, and fast-growing eCommerce & B2B businesses, Woolworths Group is Australia and New Zealand’s largest retailer. A top 10 company on the Australian Securities Exchange (ASX), Woolworths Group employs more than 180,000 team members and serves more than 20 million customers a week.

About the role

In this newly created role of Next Gen Digital Communications & Content Manager your mission will be to bring our brand to life through best-in-class digital content that supports the Woolworths Group brand ambitions. You will create and deliver contextually relevant and engaging content for our growing in store digital channels including screens, shelf edge and other in store digital assets.

What You'll Do

  • Develop a communication strategy for digital marketing touchpoints throughout the customer journey that deliver to our customer objectives.
  • Managing the content schedule across multiple screens and stores/ uploading / removing / pivoting of CMS / content needs
  • Define content architecture to support both our business objectives and brand strategy, ensuring the content mix is relevant and engaging to spark our customer’s attention.
  • Collaborate with In store Marketing to optimise the in store environment utilising the digital canvas.
  • Develop and implement strategies and tools to continually monitor and evaluate performance,and to help inform future projects and campaigns.
  • Build and maintain efficient and effective relationships with our key partners; our production agency and internal stakeholders.

What you'll be responsible for

  • 🗂

    Campaigns and Projects

    Develop and execute campaigns and projects, including co-branding, events, and lead-sharing

  • 🎯

    Strategy and Planning Development

    Plan and execute the content marketing strategy that aligns with Marketing and organisational goals

  • Multi-Channel Strategy

    Execute marketing strategy by using relevant marketing channels

Skills you'll need

  • 🧩


    Generates multiple innovative/new/novel ideas to solve a problem

  • 🤔

    Decision Making

    Considers the costs and benefits of potential actions and determines the most appropriate one

  • 🤓

    Learning agility

    Identifies and applies strategies to enhance reception, retention and use of newly acquired information, skills, and abilities

Meet the team

Woolworths Group

Applying with Hatch

Woolworths Group is using Hatch to accept applications for this role. Hatch helps you demonstrate your fit, no matter your background.

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