Woolworths Group
Digital Communication & Content Manager
We create better experiences together for a better tomorrow.
Marketing
Full-time
Hybrid | Sydney, NSW, AU
Visa sponsorship · No
Mid Level · A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.
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Why Woolworths Group
Woolworths Group is a food and everyday needs retailer united by the shared purpose of creating better experiences together for a better tomorrow. With more than 1,400 stores across its Woolworths Supermarkets, Countdown Supermarkets (New Zealand) and BIG W brands, and fast-growing eCommerce & B2B businesses, Woolworths Group is Australia and New Zealand’s largest retailer. A top 10 company on the Australian Securities Exchange (ASX), Woolworths Group employs more than 180,000 team members and serves more than 20 million customers a week.
About the role
In this newly created role of Next Gen Digital Communications & Content Manager your mission will be to bring our brand to life through best-in-class digital content that supports the Woolworths Group brand ambitions. You will create and deliver contextually relevant and engaging content for our growing in store digital channels including screens, shelf edge and other in store digital assets.
What You'll Do
- Develop a communication strategy for digital marketing touchpoints throughout the customer journey that deliver to our customer objectives.
- Managing the content schedule across multiple screens and stores/ uploading / removing / pivoting of CMS / content needs
- Define content architecture to support both our business objectives and brand strategy, ensuring the content mix is relevant and engaging to spark our customer’s attention.
- Collaborate with In store Marketing to optimise the in store environment utilising the digital canvas.
- Develop and implement strategies and tools to continually monitor and evaluate performance,and to help inform future projects and campaigns.
- Build and maintain efficient and effective relationships with our key partners; our production agency and internal stakeholders.
What you'll be responsible for
- 🗂
Campaigns and Projects
Develop and execute campaigns and projects, including co-branding, events, and lead-sharing
- 🎯
Strategy and Planning Development
Plan and execute the content marketing strategy that aligns with Marketing and organisational goals
- ❎
Multi-Channel Strategy
Execute marketing strategy by using relevant marketing channels
Skills you'll need
- 🧩
Creativity
Generates multiple innovative/new/novel ideas to solve a problem
- 🤔
Decision Making
Considers the costs and benefits of potential actions and determines the most appropriate one
- 🤓
Learning agility
Identifies and applies strategies to enhance reception, retention and use of newly acquired information, skills, and abilities
Meet the team
Applying with Hatch
Woolworths Group is using Hatch to accept applications for this role. Hatch helps you demonstrate your fit, no matter your background.
Learn more about Hatch