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A guide to understanding the roles and responsibilities of a Lifecycle Marketer.
What is lifecycle marketing?
Lifecycle Marketers develop strategies throughout a customer’s lifecycle to deliver outcomes from creating awareness to growing loyalty.
Lifecycle Marketers work within Marketing teams that drive key goals like sales and revenue with activities that communicate a brand and its offerings to target audiences.
What skills do Lifecycle Marketers have?
There are several skills that Lifecycle Marketers have including:
- Written communication
Write in a clear and structured format to convey information and ideas effectively to a target audience.
- Collaboration
Work with others by being open, clear in communication and listening to achieve goals.
- Problem-solving
Identify problems and develop logical solutions that address the problems.
What are Lifecycle Marketers responsible for?
There are several responsibilities that Lifecycle Marketers may engage with.
- Research and Insight Development
Develop deep market and customer insights to guide strategy and activities.
- Customer Journey Insight Development
Understand a brand’s customers and their journey throughout touch points and processes, to drive strategy for positive customer experience.
- Multi-Channel Strategy
Execute marketing strategy by using relevant marketing channels.
- Content Development
Build and manage a rich content calendar that attracts relevant audiences.
- Multi-Channel Marketing Campaigns
Develop and execute multi-channel marketing campaigns to achieve specific goals, including awareness, engagement, and leads.
- Opportunity Generation
Create, expand, and accelerate opportunities through customer-centred marketing execution.
- Marketing Automation
Use software to automate and simplify marketing tasks.
- Regional Strategy Development
Develop a marketing strategy that targets a specific region and aligns with the organization’s goals.
How do I land a Lifecycle Marketing role?
Lifecycle Marketing roles are available across a wide range of seniorities from Entry Level, Junior, Mid Level through to Senior positions.
View and explore marketing roles.
