Recent Product Marketing roles

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Frequently asked questions

What's it like to work in Product Marketing?

Introduction to Product Marketing

Product Marketing involves identifying and developing a product's unique positioning, values, and messages to launch it into a market, driving demand and revenue. This job role requires a deep understanding of target audiences, competitive landscape, and market trends to effectively communicate the value of the product to potential customers. A successful Product Marketer is able to create compelling content and messaging that resonates with customers, and drives sales.

What are the role responsibilites for Product Marketing?

Product Marketing involves identifying and crafting unique positioning, values, and messages for a product. This role requires a deep understanding of the market and target audience to effectively launch a product and drive demand and revenue. Product Marketers work closely with cross-functional teams to develop go-to-market strategies, messaging, and collateral that resonate with customers. They also conduct market research, analyze customer behavior, and monitor trends to ensure that the product remains competitive and relevant in the market. Strong communication, analytical, and project management skills are essential for success in this role.

What skills are useful for a role in Product Marketing?

Product Marketing involves strategic planning and execution of a product's marketing activities, from conceptualization to launch. Key skills for this job type include market research, data analysis, communication, and project management. A successful Product Marketing Manager should have a deep understanding of the product, target audience, and competition, as well as the ability to create compelling messaging and positioning that resonates with customers. Strong leadership, creativity, and collaboration skills are also important, as this role often requires close collaboration with cross-functional teams across the organization.

What career development opportunities are available in Product Marketing?

Product marketing is a rapidly growing field with plenty of room for advancement. As a product marketer, you will have the opportunity to develop and execute go-to-market strategies, collaborate with cross-functional teams, and manage product launches. With experience, you can advance to roles such as senior product marketing manager, director of product marketing, or VP of marketing. In addition, product marketing skills are transferable to other marketing roles, giving you even more opportunities for growth.

Recently closed roles

Keep an eye on these teams for future Product Marketing roles.
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iHeart Product & Consumer Manager
iHeart Product & Consumer Manager
ARN
Full-time · Sydney · Junior
ARN is committed to fostering value for their people by building quality connections from the inside out through the Culture In Action initiative
Jul 25
Lead Product Marketing Manager
Lead Product Marketing Manager
Culture Amp
Full-time · Sydney · Senior
Our mission goes beyond just building a business tool. It includes a commitment to providing the education, community, and support you need to bring a culture-first approach to your organization.
Jul 25
Product Marketing Manager
Product Marketing Manager
Myob
Full-time · Sydney · Senior
To liberate accountants by halving the time you spend on compliance and admin.
Jul 25
Brand Manager
Brand Manager
MECCA
Full-time · Melbourne · Junior
To enable our customers to feel and look their best by offering them the world’s best line-up of beauty and skin-care brands (+ more), coupled with exceptional service.
Jul 23
Customer Product Marketing Manager
Customer Product Marketing Manager
Gentrack Ltd (Global)
Full-time · Melbourne · Mid Level
To relentlessly drive ourcustomers’ success by developing better cleantech solutions.
Jul 16
Applied Scientist
Applied Scientist
Xero
Full-time · Melbourne · Junior
To make life better for people in small business, their advisors, and communities around the world by rewiring the world of small business by making it seamless, simpler, and smarter
Jul 5
Product Marketing Manager
Product Marketing Manager
Sonder
Full-time · Sydney · Mid Level
To build a world where people feel accepted, supported, and heard.
Jul 4
Apprentice Landscaper
Apprentice Landscaper
Programmed
Full-time · Melbourne · Entry Level
To build outstanding people, strong customers, and great communities.
Jul 2
Product Marketing Coordinator
Product Marketing Coordinator
Myob
Full-time · Melbourne · Junior
To liberate accountants by halving the time you spend on compliance and admin.
Jun 28